Microsoft is feeling the sting of incredible RAM price hikes, and is now compensating by increasing the cost of Surface products by hundreds of dollars. If these market conditions and AI-driven shortages persist, expect Apple to do the same.
The global RAM and flash storage caused by the demands of AI infrastructure build-outs and a slow scaling up of chip production has led to memory prices rising considerably in 2026. While the bulk of our reporting has been how Apple has been handling the situation, other companies are starting to show how bad things are actually getting.
The Microsoft Surface line is the natural Windows-based competitor to the MacBook lineup, However, months after launch, Microsoft has raised the prices of its notebooks by a considerable level.
Continue Reading on AppleInsider | Discuss on our Forums
This story originally appeared on Appleinsider
