Chris Evans and his rescue dog Dodger have teamed up with pet nutrition brand Jinx for a campaign that’s easy to love. For every Jinx purchase made at Walmart during August and September 2026, 5% of the proceeds go directly to the USO. The funds support programs built to strengthen the well-being of U.S. service members and their families, including one that doesn’t get nearly enough attention.
That’s the USO Canine Program. It’s designed to help military families care for their pets during deployments and the more challenging stretches of service life. For families who rely on their animals for comfort and routine, that kind of support is genuinely meaningful.
The USO has been a trusted resource for military communities for decades. This campaign gives everyday shoppers a small, concrete way to contribute to its work.
Jinx shared the news on Instagram, calling out Evans and Dodger by name. “It’s all about premium nutrition with high-quality proteins and ingredients, and no fillers,” the brand wrote. The campaign frames Evans and Dodger as genuine ambassadors, not a celebrity name dropped onto a label.
Evans has earned a quiet reputation for generosity that extends well beyond his Marvel career. He’s spent years playing heroes on screen. Channeling that into support for real service members and their families feels completely in character.
Dodger’s origin story adds to the campaign’s appeal. Evans adopted him from a shelter in 2018. Photos of the two together quickly became some of Evans’ most-shared content online, and Dodger built his own following from there. He’s become one of the more beloved dogs in celebrity culture, a regular on Evans’ social channels and always a crowd-pleaser.
The campaign lands during two of the busiest retail months of the year. Families already shopping at Walmart for pet food can redirect a portion of their spending toward something that counts. No apps to download, no extra step at checkout. The 5% goes automatically with every Jinx purchase.
Jinx has built its brand around clean formulation. High-quality proteins and no unnecessary fillers. That message resonates with the growing number of pet owners who pay close attention to what goes into their dog’s bowl. Connecting the brand to a military charity drive gives it a purpose that fits.
The Jinx Instagram announcement pulled in more than 410,000 likes. For a brand account, that’s a standout result, and it reflects the warmth people feel for Evans and Dodger as a duo.
The campaign runs through the end of September at Walmart. Buying pet food there has never been a more straightforward way to give back. A rescue dog, a former superhero, and a benefit for military families. This one has a lot of heart.
This story originally appeared on Celebrityinsider
