Olivia Munn is the face of Anne Klein’s fall campaign, and the pairing has a logic to it that goes beyond the average celebrity endorsement.
Anne Klein unveiled its Fall/Winter 2026 collection this week with a campaign titled “BY THE HOUR,” starring Munn as the lead. The campaign was styled by Yael Quint and directed by Mat Kat. The collection is available now at AnneKlein.com and Macy’s.
The brand’s announcement came with a tagline worth a second read: “It’s not about perfection, it’s about presence.” For a collection called BY THE HOUR, that framing is doing real work. Time, in the campaign’s reading, isn’t something to optimize or rush through – it’s something to inhabit. Fall fashion tends to announce itself loudly. The heavier fabrics, the richer tones – it’s the season that takes itself most seriously. A campaign that quietly centers presence over spectacle is a more interesting entry point than most.
Munn is a smart lead for that kind of story. She’s been a working actress for well over two decades, moving from entertainment hosting to a critically recognized run on Aaron Sorkin’s “The Newsroom.” On that show, she played financial reporter Sloan Sabbith opposite Jeff Daniels, holding her own in one of cable’s more acclaimed ensemble casts. She also stepped into franchise territory with “X-Men: Apocalypse” in 2016. In recent years, she’s spoken openly about her breast cancer diagnosis, bringing that conversation into public view herself. That kind of honesty changes how people read a public figure. It makes them feel like a person rather than a brand. For a campaign built around showing up fully, it reads as more than just good casting.
Anne Klein as a label carries genuine history in American fashion. The brand was built in the 1960s by the designer of the same name, on a premise that was fairly novel at the time. Working women, the idea went, deserved clothes designed specifically for them – not afterthoughts, not scaled-down menswear, but actual garments that understood the shape of their days. Anne Klein the designer died in 1974, but the label held onto that original clarity. The brand has spent the decades since updating that premise for each new generation.
Placing Munn in that lineage feels considered rather than accidental. She isn’t a runway fixture in the traditional sense, but she carries a grounded, unhurried ease that suits a campaign about dressing for the hours you’re actually living.
The Macy’s partnership keeps things practical. The collection is somewhere real people can find it – not a boutique-only moment, but a full seasonal push with actual reach.
BY THE HOUR is a stronger campaign title than most seasonal launches get. Whether the FW26 collection fully delivers on it is a question shoppers will answer for themselves. But Anne Klein and Munn have built a campaign with an actual point of view, and that’s worth noting.
This story originally appeared on Celebrityinsider
