Investment firm Wedbush reports that launch day demand for the iPhone 15 in Apple Stores matches the higher than expected pre-orders for the range.
“[With] long lines already seen in China, Europe, and the US as the retail excitement for this new generation smartphone from Cupertino matches what we have been tracking online around pre-orders,” write the analysts. “The big focus of consumers at the Midtown Apple Store today has been Pro Max so far as we believe a scarcity of iPhone 15 Pro Max is starting to build throughout the supply chain.”
“Taking a step back, its all about the pent-up demand,” says Wedbush, “we estimate 250 million iPhones have not upgraded in 4+ years, massive carrier discounts, and the camera technology/chips in iPhone 15 Pro/Max [are] catalyzing consumers to upgrade.”
This story originally appeared on Appleinsider
