The dealers you hire in Schedule 1 all have different methods for selling your product, including which customers to sell to for the best profits. Loyal customers to specific dealers are easier to hook onto whatever drug strains you create and always pay more for items sold by dealers they like. By studying the relationships between dealers and customers, you can foster stronger connections for a reliable income.
There are six different dealers in total that you can hire, with many of them only operating in certain locations. Getting more dealers in Schedule 1 does mean sacrificing 20% of all profits from the drugs they sell, on top of the initial investment it takes to buy them in. However, getting all the dealers spreads your empire to every region in the game and all possible customers.
How To Unlock All Dealers
Pay Initial Prices After Unlocking Regions
To unlock all the dealers in the game for maximum customer outreach, you need to pay a potential dealer a buy-in fee to recruit them. These range in expenses, with dealers from starting regions being far cheaper than dealers you’ll meet later on. For example, the first dealer you can hire, Benji, only costs $500 to hire into your empire during the game’s initial stages.

Related
All Important Map Locations In Schedule 1
Knowing the key map locations in Schedule 1 is crucial to building your empire and will help you navigate what direction your business should go.
To find various dealers, you’ll have to reach certain level unlocks in Schedule 1 that open up areas on your map. Reaching specific Ranks will unlock a region as a reward for the progress you’ve made in expanding your drug empire.
Once you unlock a dealer and spend the appropriate amount of money to hire them, all you have to do is speak to them again to have them start selling your product. Speaking to dealers will reveal who they can sell to among the customers they normally deal with.
The table below outlines each available dealer in the game, which regions they occupy, and what customers they are connected to already:
Dealer |
Region Location |
Available Starting Customers |
---|---|---|
Benji Coleman |
Northtown |
|
Molly Presley |
Westville |
|
Brad Crosby |
Downtown |
|
Jane Lucero |
Docks |
|
Wei Long |
Suburbia |
|
Leo Rivers |
Uptown |
|
Every dealer has more customers they can unlock as you expand, making it tricky to experiment with different strains with each of them. Once you unlock every dealer, you can observe the needs of every customer they interact with and determine which ones are the best to sell to.
Best Customers For Every Dealer
Organize Clients By What Strain They Prefer
When l started investigating the clients of my dealers, I found that the best customers are the ones who all enjoy a particular strain of drug. More expensive drugs are harder to sell to customers, making the best clients the ones who buy cheap frequently. Those who buy expensive drugs rarely aren’t going to be as profitable, especially when you factor in how much it costs to make a rich product.
To avoid using rarer drugs for loyal customers, try experimenting with OG Kush or Granddaddy Purple mixes in Schedule 1, as these are some of the easiest strains to produce that sell well with almost any customer.
The best customers are the ones who ask for very few products in their orders. These customers make it easy to create simple, cheap strains that still sell well and generate a good profit despite the cut that goes to your dealers. Another factor to look for is to make sure dealers sell to customers who don’t move far so they are easily accessible at all times to buy whatever product you’re pushing.
The table below outlines which customers in Schedule 1 are best for every dealer, including what strain works best for a specific dealer as they peddle your product around their region:
Dealer |
Best Strain |
Best Customers |
---|---|---|
Benji Coleman |
Sour Diesel |
|
Molley Presley |
Granddaddy Purple |
|
Brad Crosby |
OG Kush |
|
Jane Lucero |
OG Kush |
|
Wei Long |
OG Kush |
|
Leo Rivers |
OG Kush |
|
Once you’ve determined which customers each dealer should sell to, you can start creating different strains of drugs to give them. Keep your dealers stocked with the best strains for the drug type their customers want the most for easy sales with loyal faces. Keeping good business with your dealers daily will keep your relationship with them healthy.
Try to keep the product you sell through dealers consistent without too much experimentation when you figure out what works. The best recipes and mixes in Schedule 1 are not always the ones that sell the most, so try to keep one to two reliable strains produced at all times. If you want to experiment with something new, try to sell it yourself instead of mass-producing it for dealers in the hope that it might work out.
How To Fix Dealers Not Dealing
Make Sure Your Drugs Provide The Right Effects
Even if you assign the best customers to your dealers, there’s a chance they won’t sell anything to their clients. This is due to a variety of factors, which could include:
- Dealers don’t have any of your products.
- Customers do not want the product that your dealers have.
- Some glitches are preventing dealers from finding customers.
If your dealers are somehow not able to find their customers, try turning the game off and back on again to make sure every system is working as intended. However, the most common reason your dealer isn’t dealing is that they don’t have any product to sell. Don’t forget to keep management of your supplies by stocking up dealers with plenty of strains to sell to their loyal customers.

Related
Every New Addition In Schedule 1’s New April 2025 Update
The Schedule 1 beta gives you a sneak peak at what to expect with the upcoming update, allowing you to familiarize yourself with new decor and shops.
You also need to pay attention to the needs of a dealer’s customers before you stock them up with any product. Different strains produce different effects that customers chase after, so if you sell a drug that creates the wrong effect with specific customers, they won’t buy what you’re selling. By studying the best customers your dealers sell to, you can get an understanding of their needs so they always get the right order.
Those looking to automate their drug empire can set up production in such a way that it always caters to a drug’s effects. For example, setting up a farm for a Sedating drug strain will make sure customers who prefer that effect always get sold the right product from their dealer.
Trial and error will help you refine your empire to keep dealers dealing and profits flowing. By assigning the best customers to particular dealers in Schedule 1, you can generate a reliable clientele ready to buy your product at a moment’s notice for maximum earnings.

- Released
-
March 24, 2025
- Developer(s)
-
TVGS
- Publisher(s)
-
TVGS
- Engine
-
Unity
- Multiplayer
-
Online Co-Op
- Number of Players
-
Single-player
- Steam Deck Compatibility
-
Unknown
This story originally appeared on Screenrant