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Neil Patel‘s extensive experience has taught him that the human touch is irreplaceable in marketing. While artificial intelligence (AI) has made significant advancements, Patel firmly believes in the power of human-created content. In his interview, he highlights that human-created content still holds a higher rank than AI-generated content.
The ability to infuse passion, creativity, and a deep understanding of the target audience into marketing strategies is what sets human-created content apart and resonates with consumers. During the conversation, Patel delves into the limitations of AI. He explains that while AI can scrape the web for information, it often struggles with accuracy. Patel cites the example of conflicting information about COVID vaccines, where AI finds it challenging to determine what is accurate.
Related: A Closer Look at The Pros and Cons of AI in Business
In such cases, search engines like Google rely on factors such as expertise, authority, and trust to determine the validity of information. This highlights the importance of human expertise in discerning accurate and reliable information. Patel acknowledges the role of AI in enhancing efficiency in marketing. AI can automate various tasks, making companies more streamlined and productive.
However, he emphasizes that AI cannot replace the personalized shopping experience that consumers value. While AI can assist in streamlining the process, consumers still desire the ability to explore options, compare products, and delve into the details before making a purchase. The human touch remains essential in providing the comprehensive and tailored experience that consumers seek.
Related: AI Is Changing the Way We Look at Job Skills — Here’s What You Need to Do to Prepare.
Over the course of this fascinating conversation, Patel sheds light on the significance of passion, focus, and expertise in the marketing world. While AI has its merits, human-created content and the human touch remain invaluable. Patel’s insights remind us that success in marketing lies in the ability to connect with audiences on a deeper level, infusing strategies with passion and expertise. As the marketing landscape continues to evolve, it is crucial to leverage the strengths of both AI and human involvement, creating impactful strategies that resonate with consumers and drive business growth.
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This story originally appeared on Entrepreneur
