CHANEL unveils its latest olfactory masterpiece, CHANCE Eau Splendide, marking a luminous addition to the iconic CHANCE fragrance line. This new scent is brought to life by Belgian singer-songwriter Angèle, whose vibrant energy and artistic flair perfectly embody the spirit of the fragrance. Directed by Jean-Pierre Jeunet, renowned for his whimsical cinematic style, the accompanying film captures the essence of seizing one’s destiny with elegance and spontaneity.
Angèle’s collaboration with CHANEL is not new; she has been a muse for the brand since 2020, gracing various beauty campaigns and embodying the modern CHANEL woman. Her journey with CHANEL reflects a shared vision of embracing individuality and creativity. In a recent interview, Thomas du Pré de Saint Maur, CHANEL’s Global Director of Creative Resources for Fragrance & Beauty, emphasised the importance of authenticity and spontaneity in selecting Angèle as the face of CHANCE Eau Splendide.
Explore our detailed review here for a deeper dive into the fragrance’s nuances.
CHANEL Chance Eau Splendide: The Essence of Joy
Chance Eau Splendide is a radiant floral-fruity fragrance that captures the essence of joy and spontaneity. Crafted by CHANEL’s in-house perfumer Olivier Polge, the scent opens with a vibrant raspberry accord, leading to a Geranium Rosat heart. The olfactory unfolds into a white musk and cedarwood, providing a warm, lingering finish.
The fragrance is housed in CHANEL’s signature round flacon, this time in a striking electric purple hue, symbolising the bold and joyful spirit of CHANCE Eau Splendide. Angèle’s embodiment of the fragrance brings a fresh, modern energy to the CHANEL CHANCE line, aligning with the brand’s vision of embracing the unexpected.
The New Advertising Film: A Whimsical Journey
The advertising film for CHANCE Eau Splendide, directed by Jean-Pierre Jeunet, is a visual feast that captures the fragrance’s whimsical and spontaneous spirit. Set in a surreal fairground hall of mirrors, the film follows Angèle as she navigates through reflections and illusions, symbolising life’s possibilities.
Angèle’s original song, “A Little More,” composed specifically for the campaign, serves as the film’s soundtrack, adding a personal and emotive layer to the narrative. Combining Jeunet’s imaginative direction and Angèle’s musical talent creates a captivating story that resonates with embracing chance and crafting one’s destiny.
CHANEL selected Jean-Pierre Jeunet to direct the advertising film for CHANCE Eau Splendide because his distinctive cinematic style perfectly aligns with the fragrance’s themes of spontaneity, joy, and the whimsical nature of chance.
Jeunet, renowned for films like Amélie, is celebrated for creating visually rich, dreamlike worlds that blend fantasy with reality. He brings this signature aesthetic to life in the CHANCE Eau Splendide campaign by setting the narrative in a surreal fairground hall of mirrors. This setting is a metaphor for the myriad possibilities and reflections when embracing life’s uncertainties. The film follows Angèle, the face of the fragrance, as she navigates this kaleidoscopic maze, embodying the act of seizing one’s destiny amidst a world of endless reflections and opportunities.
Thomas du Pré de Saint Maur, CHANEL’s Global Director of Creative Resources for Fragrance & Beauty, emphasised the importance of bringing something different to the campaign—infusing it with joy and energy that resonates with the name “Splendide.” He believed Jeunet’s imaginative storytelling and visual craftsmanship would capture this essence, creating a playful and profound film.
Angèle admired Jeunet’s approach, noting that he allowed her to be entirely herself during the shoot. She highlighted his meticulous attention to detail, such as creating a miniature model of the mirrored set to facilitate camera movements without reflections, showcasing his dedication to authenticity and innovation.
In essence, CHANEL’s collaboration with Jean-Pierre Jeunet for the CHANCE Eau Splendide film deliberately encapsulates the fragrance’s spirit through a visually enchanting narrative that celebrates the beauty of taking chances.
The film’s aesthetic, characterised by vibrant colours and dreamlike sequences, aligns seamlessly with the fragrance’s identity. It invites viewers to immerse themselves in a world where spontaneity leads to splendid outcomes.
Conclusion: A Captivating New Chapter for CHANEL CHANCE
Jean-Pierre Jeunet’s dazzling new film for CHANEL CHANCE Eau Splendide breathes fresh life and vibrant energy into the beloved fragrance franchise. With Angèle at its heart, the campaign brilliantly captures the spirit of youthfulness, spontaneity, and optimism. These qualities have always defined CHANEL CHANCE but are now elevated to an exciting new level.
The whimsical hall-of-mirrors setting, masterfully envisioned by Jeunet, symbolises life’s countless possibilities, perfectly echoing the essence of the fragrance itself. The seamless marriage between Jeunet’s dreamy aesthetic and Angèle’s luminous authenticity results in a contemporary yet timeless film, effortlessly embodying CHANEL’s philosophy of modern elegance.
This film deepens the narrative behind CHANCE Eau Splendide and strengthens CHANEL’s connection with a younger, dynamic audience eager to seize their destiny. Angèle’s original song, “A Little More,” adds another emotional layer, ensuring the campaign resonates beyond the visual, embedding itself firmly in viewers’ hearts and minds.
In short, Jeunet’s magical interpretation is a triumphant celebration of spontaneity and joy, beautifully expanding the CHANEL CHANCE universe. It is a passionate invitation for all women to confidently embrace unpredictability, making CHANCE Eau Splendide more than a fragrance—an inspiring call to action. As CHANEL continues to explore the exhilarating boundaries of creativity, this new chapter promises splendid possibilities, ensuring the legacy of CHANEL CHANCE remains as alluring and vibrant as ever.
José Amorim
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