Opinions expressed by Entrepreneur contributors are their own.
Navigating the dynamic landscape of marketing as a startup founder often means encountering a barrage of trendy tactics that can obscure your focus and divert your attention from the core objective: fostering business growth and maximizing profits.
It’s essential to approach marketing as a strategic investment. Whether you’re allocating funds to a social media campaign or investing in a television ad slot, the underlying purpose should always be to amplify your return on investment (ROI). In essence, every marketing endeavor should be geared towards enhancing your company’s profitability.
Related: 7 Key Traits of Marketing Professionals Who Deliver
This story originally appeared on Entrepreneur
