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Lil Nas X is helping Crocs reach new heights. The “Industry Baby” rapper has been named global brand ambassador of Crocs, the brand revealed Thursday (June 28), along with a photo campaign for Crocs’ latest height collection featuring chunky platforms and other unisex styles available in a range of colors.
“I’m all about taking things to the next level so I’m super excited to partner with Crocs on this new height collection,” he said in a statement. “These new styles are so sick and I know everyone’s going to love them!”
Crocs’ height collection includes the Siren Clog ($74.99), Siren Chain Clog ($74.99), Mega Crush Color Dip Clog ($79.99) and the Crush Slide ($69.99), the latter of which features a fresh silhouette that “reimagines” Crocs’ signature style into a sleek slide.
Crocs Mega Crush Clog
The Mega Crush Color Dip Clog is equipped with an enhanced rubber tread and a TPU clip around the outsole showcasing the “color-dipped effect.” The shoe is available in black, white, bone and pink.
Like other Crocs, this latest collection comes in women’s sizes ranging from 4-11 and men’s sizes ranging from 2-13, and you can personalize the shoes with Jibbitz charms.
Lil Nas X has been inking deals left and right. Besides teaming with Crocs, the 24-year-old recording artists is a global ambassador for Coach in addition to securing deals with brands like YSL Beauty, Uber Eats, M&Ms and Taco Bell.
“I have done a lot of skating, and by that I just mean, when I find myself in a position [where] I’m really afraid to do something I say, ‘OK, maybe I should do this,’ because if I don’t, I’ll be thinking, ‘Maybe I should have done this’ when I could have just ripped the Band-Aid off,” he said of overcoming obstacles during an interview with Billboard last year. “I feel like that has helped me accelerate and move along a lot quicker than I would have in a lot of different situations.”
Shop the new height collection below.
Crocs’ Siren Clog is described as an “alluring and uncompromising silhouette that’s ready for a night out.”
Switching the vibe just a bit, the Siren Chain Clog has the same design as the Siren Clog, but with chunky chain detailing and it comes in a cool, dark cherry colorway.
This story originally appeared on Billboard