Instagram/@letitiawright
The campaign for Prada Holiday 2025 has been revealed, and it is overflowing with the coziness and enchantment that one expects from the luxury house. It regards the celebration period as a time of unity and giving, storytelling, and rare encounters—this is no longer merely about gifts but also about the sharing of personal experiences and stories. Miuccia Prada and Raf Simons, who opened the season through fashion with storytelling about human connection, are behind the campaign. Who can better bring their brilliant light to the brand’s story than Letitia? The collaboration is done through photographer Glen Luchford and director Ferdinando Verderi who gave it both intimate and broad dimensions. That’s the perfect blend between high-end fashion and human interaction—really excellent from Prada.
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On a global scale, Letitia Wright, as Shuri in the Marvel superhero films, revealed her distinctive charm and powerful character in the images. The campaign’s direction ensures that every picture narrates a tale—two people living their lives, one interacting with the other. It is not just a holiday-themed advertisement but a visual representation of the most fundamental aspect of Christmas: people coming together.
The campaign launch received very positive response; brand lovers took over the comment section with their praises and excitement. One commenter expressed in a very detailed way, “Love a black woman from infinity to infinityyy,” which depicts the very powerful impact of having Wright in a leading role. The associated emotion is not solely one but rather a collective one of recognizing the victory of representation and of being able to see beauty in fashion.
Another viewer made a simple yet effective comment, “Today my eyes are blessed! You’re so gorgeous,” thus putting the emphasis on the instant beauty and Wright’s captivating charm in the campaign. The feedback serves as a clear sign of the successfulness of the partnership—the link of a talented actress to a classic brand results in the birth of something truly stunning.
The actress received a very strong emotional support along with being strong. A comment stated, “Yesss tish!!! We love you so much,” where her nickname is used and love for her is shown through the followers who are terribly loyal to her. It is a reminder that this campaign speaks not only in the artistic sense but in the deep personal sense for her fans.
The aesthetics of the campaign attracted particular attention from some observers. One of them said, “love the yellow and I want that robot,” thus referring to the color theme and also indicating a desire for one of the props used in the shoot. It is just these little things—the styling, the props—that make the audience feel invited into Prada’s world and also turn the campaign into an event that no one wants to miss being part of.
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The Holiday 2025 show under the guidance of Miuccia Prada and Raf Simons is a continuation of the brand’s practice of thoughtfully presenting its concept-driven fashion. By focusing on love and incredible encounters, the campaign allows itself to be perceived as a human and a temporal thing. In an era where human connection is valued more than ever, Prada has narrated the extravagance yet relatability of a holiday. Letitia Wright is the perfect character to convey this message; her grace and talent have effortlessly transitioned to the realm of high fashion. This campaign is not just about the new collection for the season; it is about the stories we tell and the people with whom we share them. The campaign’s visual storytelling is reminiscent of the striking work seen in the new Prada eyewear campaign.
This story originally appeared on Celebrityinsider
