Instagram/@realevanross
Evan Ross has shared his new restaurant venture with Ross Naess, his brother, and close friends, the latter being very limited. According to the actor and singer, the project, which appears to be a taco-themed restaurant named The Hideaway in Beverly Hills, is one of the happiest moments of his life. Selling tacos is the next step for Evan Ross, who has already music and film connections due to being the child of the iconic Diana Ross.
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Ross was quite open about his plans through a social media post where he indeed said “pride” in their work. ‘Thanks a lot @lamag! I couldn’t be more pleased to be a part of this fantastic restaurant adventure involving my close friends and my bro @rossnaess,’ he stated. He also shared his anticipation for ‘Taco Tuesdays’ at @thehideawaybh, hinting that the place would be serving Mexican food.
The married Ross to singer Ashlee Simpson has not stopped exploring beyond the entertainment field in his business ventures. The sibling, Ross Naess, is taking his mother’s, Diana Ross’s, union with Norwegian businessman Arne Naess Jr. as a reason why this is a family affair combining Hollywood with the culinary sector.
The post was met with lots of responses from friends and followers, including some famous names who also joined the fun. Actress Candece Campbell right away tagged the vocal coach Eric Vetro, saying ‘Ahem… @ericvetrovocalcoach you and Ev on the list ❤️’ – meaning that there is already a list with exclusive invitations being circulated in their circle.
DJWS also commented but took a different angle and made a joke instead by asking: ‘Are there any good looking guys or just this guy? @realevanross @sylvainbitton @ryanphillippe’ – he was referring to both Ross and other good-looking figures in public who could be involved in the project. The humor suggests that the restaurant might attract some celebrities.
The most significant response, though, came from Eric Vetro the vocal coach himself, who stated ‘I never thought of myself as being cool till I was on the same list as you @realevanross!!! 🌟’ Then, Ross’s wife Ashlee Simpson replied to Vetro’s comment with ‘@ericvetrovocalcoach ur cooler’ – thus showing the intimacy of their social and professional circle.
Owning a restaurant or investing in one has always been the most popular choice of investment for Hollywood stars as it brings them both profits and a place for personal gatherings. For Ross, who has already been through the family tree of entertainment legends, this move undoubtedly represents one of the branches of the expanding brand of the Ross family which is now not only in the music and film industry.
Aside from Ross’s declaration, The Hideaway BH is still a mystery, but the emphasis on Taco Tuesdays denotes a casual and approachable rather than fine dining vibe. Given Ross’s affiliations and the buzz from celebrity friends, the place is probably going to be another hot spot in the already rivalry-heavy restaurant scene of Beverly Hills.
It remains to be seen how Ross will depict the venture as not just a business venture but a “close friends and my brother” partnership. This personal touch reflects celebrity entrepreneurs who are increasingly nurturing a trend of investing in meaningful partnerships rather than just financial ones.
Moreover, the timing coincides with the broad cultural taco phenomenon that has taken over Los Angeles, the city of food trucks, and upscale taco shops. Ross appears to have everything right for a perfect mix of the latest trend and his personal celebrity draw.
Restaurant success will depend on food quality and the ability to keep restaurants at that delicate point of being an exclusive celebrity hotspot and yet a reasonably priced public dining spot. The Hideaway BH has already attracted the kind of buzz that new restaurants need to survive and thrive in competitive markets thanks to immediate engagement from Ross’s famous friends.
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Evan Ross considers this new restaurant project as one more stroke towards the multifaceted career he is building up to the entertainment legacy of his family while at the same time establishing his own identity as an entrepreneur. Ross’s restaurant venture is another proof of how the power of celebrity still dominates the culinary landscape of Los Angeles, creating places where business, pleasure, and family meet in delicious ways.
This story originally appeared on Celebrityinsider
