Instagram/@bellahadid
Orebella, the perfume line of Bella Hadid, has made its mark in the industry very smartly with the launching of five new fragrances that follow the changing energy levels of a person. The supermodel made a “scent wardrobe” announcement through her brand’s page and asked her followers to pick a scent that captures every single facet of their character. This is indeed a very big leap for the perfume line that sells directly to retail customers.
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The announcement was like a bombshell, and it triggered immediate and very frequent cheers from her followers all over the globe. The promise of a multifunctional perfume collection without a doubt hit the right spot, as it was the reason for a loud expression of feelings and playful adoration.
One follower very perfectly described the whole feeling of excitement and joy with his comment, ‘OMG this is legendary.’ The comment speaks volumes about the high expectation and the aura of a kind of royalty that the Orebella brand is living up to, indicating that the new aromas are viewed as a blockbuster release event in the world of cosmetics.
A man or a woman, in a way, shared how close he/she felt to the product by saying, ‘How I’m going to smell for the rest my life.’ This kind of statement shows, albeit in an exaggerated way, how alluring the fragrances are and also how successful the brand is in promoting them as person’s exclusive and defining scents throughout life.
The products’ global distribution was, practically, the first evidence of one of the challenges that a new direct-to-consumer launch would have to deal with. A customer from Europe expressed his/her desire, ‘Please ship to Europe!!’ This was soon afterward answered by another buyer asking, ‘Will the perfume be available in all Arab countries.’ These comments reflect the vastness of Bella Hadid’s fame and the impatient worldwide market that is waiting to be supplied with the product, though initially in areas other than the launch ones.
The appreciation for the supermodel was at the highest level. A follower commented, ‘No one does it like you,’ giving the brand’s charm to Bella Hadid’s distinctive look. Another comment, which was addressed to the top model, stated, ‘Oh mother she delivered,’ who used a contemporary way of saying it to strengthen the idea that Bella Hadid had not only fulfilled but also surpassed the expectations with this new launch.
When we talk about the marketing strategy, the new collection was labeled as ‘scent wardrobe’, thus the fragrance can be considered not as a one-time definite selection, but as a luxurious accessory that can be changed in accordance with a person’s mood and energy. This way of thinking about perfumes is in line with the current trends in personal care and self-expression since a person can now create their scent profile just like they create their clothing style.
Orebella is the beauty brand that continues to evolve under the artistic vision of Bella Hadid. By offering a concept that not only welcomes change but also personal development, the brand does not lose its identity among the other perfume houses that are more traditional in their ways. The launch of these five central fragrances gives an extremely strong start for the company, as it introduces a whole sensory experience to its customers.
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The successful revelation of the new fragrance line has not only fortified Orebella’s market presence but also uncovered Bella Hadid’s entrepreneurial talent. The brand is already looking at a bright future since it is strategizing on the initial momentum it has built and trying to cater to the global demand that it has already created. This success follows her recent father Mohamed Hadid’s birthday celebration. Her return to the Middle East fashion scene has been notable, and during her fragrance launch in Kuwait, she expressed overwhelming love for the country. Amidst this professional success, Bella has also been open about her private mental health struggles.
This story originally appeared on Celebrityinsider
