Instagram/@latto
Rapper Latto posted the announcement of her Black Friday sale which instantly sparked a lot of responses from her followers. The ‘Black Friday sale now live 🍎’ single-message post didn’t reveal anything about the products but it definitely woke up a lot of discussion. The reactions indicated that on the one side were the fans eagerly waiting to score the first products and on the other side were the debunkers who were questioning the sales value.
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The news sparked a variety of responses from pure joy to total skepticism. A person was annoyed and voiced, ‘Thought dis was a new single Big Mama 😔’. This sentiment was also pointed out by another one who said, ‘Thought was a Christmas music 💔’, thus indicating that many were counting on a music promotion rather than merchandise one. The new music that fans are always referring to with the nickname ‘Big Mama’ was heavily discussed when a commercial update broke the news.
However, the most scathing remarks were about the pricing of the sale. One user wrote, ‘Lmaoooooo u gotta spend almost 400 dollars to get a discount im boycotting Black Friday anyway’. The criticism of the hefty amount to be spent in order to get a promo was in accord with the sentiments of those who are feeling the sale is out of touch with the shopping holiday spirit. One internet user expressed similar thoughts, saying, ‘The prices ain’t giving blk Friday but it’s 🔥’, while acknowledging the appeal of the items, he/she also cast a doubt on the relevance of the sale. Still, there were others who were not ready to throw in the towel; one user contrary to the bad vibes, told her tale and wrote, ‘i spent $200 n got $50 off my purchase 🤣🤣 good deal to me’. Thus, through this interaction, the typical consumers’ debate about what constitutes a real bargain was represented.
If we filter all business disputes, there is still a common topic of artistic partnerships being wanted. Someone kept bombarding the timeline with quotes about a bright future for the artist: ‘COLLAB ALBUM WITH OFF$ET 🔥🔥🔥’ and ‘COLLAB ALBUM WITH T PAIN 🔥🔥🔥’. It clearly indicates that audience still cherishes Latto’s collabs and wants to know about her next projects that are beyond being just a brand. Another user, quoting her more philosophically, said: ‘Deals come and go, but Latto is priceless. ❤️’. It was indeed a reminder of those loyal fans who care more about the artist than whatever she sells.
On the other hand, some comments were a little bit more humorous and direct. ‘Girl ain’t nobody buying this love u doe’, was the way a user addressed the other one combining critique with affection in a very soft tone. Another user, who was not so polite, said, ’bout time these hoes go on sale’. The conversation became unintentionally lively and someone even brought up the issue of sale in relation to music saying: ‘This song makes me want to skate backwards’ implying that their comment was inspired by the song’s vibe rather than the sale. In general, the reactions have shown that there is an active fan community that can be both serious and humorous at the same time regarding their idol.
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Latto’s involvement in Black Friday sale is a typical case of an intricate relationship between modern celebrities and their audiences. The present-day supporters desire a more varied interaction style and want to mix scrutiny, humor, and loyalty for all business activities along with artistic input. The fruits of her sale and the comments around it are not so much about the product rather it is her relationship with the people who support her that comes out as a measure of it. It shows that even a mere sales notification can be characterized by many facets such as community interaction, wishful thinking, and genuine criticism. The case reminds us of the very close links between artists’ commercial activities and their public image, as well as the ever-changing expectations of their fanbase. Lil’ Kim has shown support for Latto in the past, and fans often discuss potential collaborations with artists like Cardi B. Latto’s recent partnership with Gizelle Bryant also generated buzz, while her Big Mama energy continues to be a defining aspect of her brand.
This story originally appeared on Celebrityinsider
