Instagram/@melissagorga
Melissa Gorga is set to host a holiday meet-and-greet plus cookie signing at her Ridgewood Boutique. The ‘New Jersey Housewife’ will be present at Envy by MG on Saturday with her spouse, Joe Gorga, to promote the cookie brand Sprinkle.
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The reality TV personality and the entrepreneur shared the good news with a very happy video, and he soon told more than a million followers that he was ‘very pumped’ for the one-day event. He also said that it would be the only time for the customers to buy the most wanted Sprinkle cookies directly from Envy store. So, Gorga advised people to do the holiday shopping, get the cake of the parties and presents, and meet them in the time slot of 10 a.m. & 2 p.m.
Fans welcomed the announcement with a lot of excitement. Many expressed they are thrilled and even have plans to be there already. The official account of the Sprinkle cookie brand itself remarked, ‘Can’t wait to see everyone! ✨’. Another user just announced, ‘Can’t wait! Love your cookies!!!! And you!!! ❤️’.
However, along with thrill were some critics as well. A user remarked, ‘Melissa, I have tasted the cookies, they are really good…but…I was so surprised when I was paying, I would not have bought them if I knew they were $24! That’s WAY TOO MUCH!’ and pointed out the premium price of the celebrity-associated treats.
In reality, some of these interactions commented on Melissa’s outfits. A person posed her a question, ‘Ooh where is your festive sweater from please Melissa?😍’. Another one was intrigued about the t-shirt she had on in the post, and Melissa’s crew told her it was the same one that was sold in her Envy store.
The logistical matters even caused a slight confusion, as one follower indicated a difference in the timing. ‘Is it 10 or 11? 🤦♀️’ they enquired, pointing to the different times mentioned in the video caption and the on-screen text. Such mix-ups are common in fast-paced social media posts but it still shows that followers are very attentive.
Some fans who were left disappointed spoke about the geographic restrictions, which was a theme in some comments. ‘Texas needs a store!!’ one of them shared, while another wrote, ‘Damn it, I cannot drive, anyway. I am in Manhattan. I can’t wait to meet you both!’. These comments show how in-person events are limited in scope by the geographical distribution of fans and the disadvantage faced by those outside of New Jersey.
A more incisive comment poked fun at the family relations usually highlighted in the show. ‘So lovely that your husband finances all your pastimes. Don’t let him go 💰💰💰’ the user commented, sparking a small fracas of replies from other users who came to Melissa’s defense. It was a fleeting insight into the never-ending public debate about the Gorgas’ financial situation and their relationship.
In the midst of the shopping chatter and scheduling inquiries, a touching note stood out as the most prominent. ‘Every single time I come on Instagram with my blood boiling all I need is too Missy G. Then I smile,’ the user remarked, using a familiar nickname for Melissa. It was a very basic but powerful acknowledgment of the personal connection that exists between fans and reality stars, that they consider them a constant source of good vibes. This personal touch is something Melissa recently celebrated in a heartfelt family tribute.
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Melissa Gorga’s holiday event is a perfect example of the mix of business promotion and fan engagement through her platform which is drawing customers physically to her store and brand. The mixed reactions—ranging from excitement to sticker shock—have revealed the entire picture of the celebrity consumer relationship. With the holiday season started, Gorga makes sure her brand is still in the conversation, one sprinkle cookie at a time. Her business moves often include teasing major announcements to build anticipation. Beyond retail, Melissa has also expanded her career, for example by joining the cast of Gravesend for a major new role. Fans also enjoy seeing her reunite with her Wife Swap family in heartwarming gatherings.
This story originally appeared on Celebrityinsider
