X/@Cristiano
Cristiano Ronaldo has thrown a huge spotlight on the artificial intelligence field by revealing a personal investment in Perplexity, the platform that uses AI for search and answers. The international footballer considered the decision as part of his belief stating that being curious is one of the major reasons for success. The information quickly set off a wide-ranging online conversation which not only covered the topic of technology but also the peculiar and often chaotic comments that come with every Ronaldo’s move.
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Through a message addressed to his enormous audience, Ronaldo connected his investment to a larger principle of life. “One cannot be great without curiosity,” he put it. “You win by placing new questions every day. That is why I am pleased to announce my investment in Perplexity.” He described the startup as “enabling the world’s curiosity” and expressed a desire to “inspire everyone to put forth more daring questions.” For Ronaldo, a businessman with an enormous portfolio that includes fashion, hospitality, and fitness, this is a huge switch to the fiercely competitive and fast-paced AI market. Perplexity, which establishes itself as an answering engine with cited resources, has been gaining recognition as a substitute for conventional search; hence, Ronaldo’s shout-out is seen as a significant celebrity endorsement.
The mixed reaction was a combination of marvel, doubt, and disparate opinions – the most expected outcome. A large portion of the audience praised the foreshadowing decision. One user likened it to a legacy-building decision saying, “While some stars squander scandals all over them, Ronaldo is investing in the tech that will take the place of search engines. That kind of curiosity gets you into the history books twice.” Another simply stated, “I love this. Curiosity is not only a trait but also a strategy.” The phrase ‘AI is the future’ was mentioned repeatedly and it suggested the widespread perception that Ronaldo is smartly positioning himself in the forefront of a tech transition.
However, not all comments were praise-worthy. The announcement was met with outright reproach and mockery as well. One reply contained a harsh political reference, stating, “Nobody cares, you it took their side,” referring to past scandals. Another person expressed skepticism regarding the very premise of the partnership saying, “An 85 IQ soccer player will know where to invest. LMAO.” Virtually the same issue, the current situation with AI, was most often the reason for disbelieve. “What is Perplexity’s way to guarantee factual accuracy? It seems all others LLMs are having a hard time with this,” one person asked, bringing up the crucial point in the industry. Another commentator viewed it as a sign of a bubble and, dryly observing, declared, “Thank you for making the AI bubble visible to everyone.”
Moreover, there were reactions that completely shifted the focus away from technology and finance, thereby displaying the unpredictable nature of Ronaldo’s global platform. A user from Cameroon asked in French, “What is the project he’s talking about?” to which another account replied with an elaboration. Another individual took advantage of the opportunity to pose a very intimate, and even medically troubling, inquiry: “Why do my balls itch?” And, amidst the continuous noise of football rivalry, one user posed, “I would like to know if you are envious of the success of Leo Messi?”
Curiosity is a requirement for greatness. You win when you keep asking new questions every day. That’s why I am proud to announce my investment in Perplexity.
Perplexity is powering the world’s curiosity, and together we will inspire everyone to ask more ambitious questions.… pic.twitter.com/gyBgQ3r8yh
— Cristiano Ronaldo (@Cristiano) December 4, 2025
In the hustle and bustle, some comments referred to the strange cohabitation of a celebrity and corporate communication. One person literally confessed his perplexity about the origin of the post, asking, “This is so peculiar!… Is it coming from the brain of a man? Is it coming from the output of an LLM? Is it coming from corporate staging? Weird.” This meta-commentary serves to highlight the point that such announcements can sometimes be more about brand content than personal insight even if they are from the legends like Ronaldo.
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For Cristiano Ronaldo, the investment is not just another money-making move but rather a strategy to build the brand that associates him with the cutting edge and the questioning that is oriented towards the future. The question whether this project turns out to be a brilliant investment or a star’s misstep is to be seen. Meanwhile, it has done what Ronaldo does: attract attention, stir opinions, and keep people wondering. He called the partnership “just the beginning,” and the public’s judgment is already underway.
This story originally appeared on Celebrityinsider
