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Carl Icahn’s net worth plummets by billions after battle with short seller

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Carl Icahn’s fortune has plummeted from a recent peak of about $17.5 billion to roughly $4.8 billion — the biggest drop of his storied career — after a bruising battle with short-seller Hindenburg Research, according to Forbes.

The nearly 75% drop in Icahn’s net worth from 2023 to this year came as Hindenburg accused his firm of inflated valuations and unsustainable dividends — allegations Icahn strongly rejected.

The 89-year-old activist investor — once considered one of Wall Street’s fiercest corporate raiders — insisted in a recent series of interviews with The Wall Street Journal that he’s still a fighter.

Carl Icahn’s fortune has fallen harder than at any point in his storied career. NBCU Photo Bank/NBCUniversal via Getty Images

He also reportedly enjoys betting on NFL games every week, winning about $80,000 through bets on the San Francisco 49ers and the Seattle Seahawks on Sunday.

Friends of Icahn told The Journal that he spends more time reading and reviewing investments than socializing, though he remains on civil terms with his ex-wife, Gail.

His health, while fragile after recent surgeries, has reportedly stabilized.

Recent years have seen Ichan battle a series of challenges including an operation on his ankle that left him unable to walk comfortably for months and forced him to give up daily tennis.

Soon after, he was treated for an enlarged spleen, with medication initially causing fatigue and shortness of breath — though he says he never missed a day of work because of the procedure.

“I keep going,” he recently told The Journal. “I enjoy the game.”

But the game has changed.

Icahn Enterprises — once a symbol of his ruthless success — has lost about 80% of its market value since the May 2023 short-selling attack by Hindenburg Research.

Icahn is reported to be on good terms with his ex-wife, Gail. Bryan Bedder

The short seller likened Icahn’s business model to a “Ponzi-like” structure. Icahn dismissed the allegations as lies, but the fallout erased billions from his fortune and sent his company’s stock to its lowest level in decades.

The decline was amplified by Icahn’s own use of leverage. He pledged more than half his holdings in Icahn Enterprises as collateral for personal margin loans.

When the stock price collapsed, lenders forced him to renegotiate to avoid a margin call. Icahn fought back in familiar fashion, denouncing short sellers and defending his accounting practices.

“They took part of my army away, like Alexander the Great,” Icahn told The Journal when asked about the fallout of the Hindenburg attack.

“He has to change his battle plans, but it’s not that bad,” he added.

Inside Icahn Enterprises, succession planning has grown uncertain, according to The Journal. The founder’s son Brett Icahn rejoined the firm in 2020 under a seven-year contract, but recent bets have stumbled.

A major position in Bausch Health lost more than $700 million, and key lieutenants have departed. One, Steven Miller, left after clashing with Brett Icahn; another, Andrew Teno, is now chief executive and considered the most likely operational successor.

Carl Icahn himself still lives and works in near isolation at his waterfront home on Miami’s Indian Creek Island, known as “Billionaire Bunker,” The Journal reported.

Icahn has been holed up in his home on Indian Creek, the Miami island known as “Billionaire Bunker.” Jeffrey Greenberg/Universal Images Group via Getty Images

Icahn insisted to the publication that the tide is turning. He pointed to a rebound in third-quarter earnings — among the company’s best ever — and says new investments in EchoStar and Monro, an auto-service chain, signal fresh momentum.

Icahn Enterprises reported $287 million in net income last quarter — up sharply from a year earlier — buoyed by gains in CVR Energy, the refiner it controls.

Yet Icahn’s focus has shifted beyond balance sheets.

He has launched a campaign against what he calls the “cartel” of BlackRock, Vanguard and State Street, arguing that their dominance of index-fund voting power has neutered shareholder activism.

He’s drafting a white paper urging Congress and President Trump to restrict their influence, convinced that activists like himself are vital to corporate accountability, The Journal reported.

Icahn has seen his fortune shrink in the wake of a report by Hindenburg Research. Bloomberg via Getty Images

He says his greatest investment remains the Icahn School of Medicine at Mount Sinai, which he endowed with $200 million in 2012. He also funds animal charities and still believes his activism makes capitalism stronger.

Still, Icahn admitted to being too proud in the past.

“It was hubris,” he told Puck News last year.

“I thought I could figure out what the market was going to do. That’s the dumbest thing you can do.”



This story originally appeared on NYPost

Calm down Dems, your socialist champagne will age quickly

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Zohran Mamdani is the mayor-elect of New York City, and the progressive wing of the Democratic Party is Champagne drunk, celebrating his ascension.

But should it be? Mamdani has only narrowly prevailed in a race with a clear spoiler candidate, Republican Curtis Sliwa, lead-blocking for him against a charmless opponent, former governor Andrew Cuomo. With tougher, more honorable competition, it’s possible — likely, even — that he may not have even made it to the general election, much less won it.

Only when compared to a corrupt, sleazy, nepobaby with blood on his hands, and a beret-clad, narcissistic cat-man whose own friends begged him to step aside, did voters view Mamdani as a much-needed alternative.

Both the Republican and Democratic establishments in New York have much to reflect upon — and atone for. Mamdani’s victory is less a ringing endorsement of his agenda than it is an indictment of the lazy, complacent power brokers to whom he’s meant to be a middle finger.

Moreover, while he may scratch every neurotic, fanciful itch to plague his party’s radical base, Mamdani’s mayoralty will most assuredly prove a failure. And on a scale that neither the nation, nor even the Democrats will be able to deny.

The tragedy of it all, though, is that for the country to avoid falling into the hands of an explicitly anti-American socialist, its greatest city will have to do just that. For New Yorkers, it’s difficult to imagine Tuesday night’s results yielding anything but pain, and, indeed, suffering.

Four years ago, Eric Adams swept into office amid not only the Covid-19 pandemic but the crime epidemic that accompanied it. The intervening years have seen a partial recovery, with significant decreases in some of the most important categories.

Mamdani threatens to reverse what progress has been made. In 2020, amidst the pandemic crime wave, he declared that “police do not create safety,” and “actually create and amplify violence,” even going so far as to suggest that non-cops should be the ones to respond to domestic violence calls.

In other comments, Mamdani smeared law enforcement as “racist,” “wicked,” and “anti-queer,” lamented the “boot of the NYPD” on residents’ necks, and reveled in officers’ tears.

The mayor-elect may have tacked to the center and apologized to the NYPD during his campaign, but the sheer number of prior statements expressing his vitriol in no uncertain terms suggests that his backtrack was one borne of convenience rather than a genuine change of heart.

Not only can New Yorkers expect Mamdani to implement policies that will leave them and their loved ones less safe, but his presence in Gracie Mansion will send unmistakable messages to police and criminals alike — with terrible consequences.

Similarly, while Mamdani has succeeded, in large part, thanks to his focus on affordability, his agenda in action will make life anything but.

Price controls have failed anywhere and everywhere they’ve been tried, but that hasn’t stopped Mamdani from touting them as the fix for the city’s housing crisis. What else? How about free transit and childcare, a ludicrous minimum wage hike up to $30 an hour, and, get this, city-owned and operated grocery stores.

These heavy-handed interventions into the free market, which are meant as stepping stones toward a seizure of the means of production, if Mamdani himself is to be taken at his word, are sure to have the exact opposite effect they’re meant to.

It has been said that a rising tide lifts all votes. By driving wealth out of the city and punishing that which remains, Mamdani will lower the tide to the detriment of every boat on the Hudson, from the most magnificent yacht to the smallest dinghy.

New York’s fall is a moral one, too, of course. It isn’t just a city in America, it’s a symbol of it.

Alas, there is little sign that Mamdani has anything but resentment for his adopted country or the values for which it stands. Hence, his shameless photo-ops with an unindicted co-conspirator of the 1993 World Trade Center bombing, and a far-left influencer who believes the United States had 9/11 coming.

And all of that is to say nothing of his undeniable sympathy for Hamas, or his obsessive hatred for the world’s Jewish-majority state, about which he has articulated conspiracy theories worthy of the “Protocols of the Elders of Zion.”

So yes, New York has fallen, but not permanently. The good news is that David Dinkins and Bill de Blasio’s disastrous tenures both led to furious, righteous backlashes, and so too will Mamdani’s.

The better news is that Mamdani’s shortcomings will serve as a warning system for the nation.

The closest parallel to Mamdani on the national stage, Representative Alexandria Ocasio-Cortez, lives in his city. Both rose to national prominence inside of blue bubbles where progressive politics are not just popular, but required. Both have proudly claimed, rather than run away from, the dreaded “socialist” descriptor. Both have been praised for their communication skills and social media strategies. And both defeated avatars of a complacent — even stultifying — Democratic establishment on their way to victory.

Ocasio-Cortez is among the early favorites in the 2028 Democratic primary and was a vocal backer of Mamdani’s campaign. Ironically, though, she may end up a victim of his success.

For the better part of a decade now, Ocasio-Cortez has been able to skate by as a congresswoman — one of 435 — whose unpopular, destructive ideas are never actually put into action. Now, those ideas will take center stage as New York plays the role of a lab rat, seemingly blissfully unaware of the toll the experiment took on its forerunners, let’s call them San Francisco and Chicago.

America as a whole is seemingly next up, but will have every opportunity to opt out after surveying Mamdani’s handiwork.

So enjoy that Champagne, progressives. It isn’t the kind that ages well.

From The Spectator.



This story originally appeared on NYPost

Could Diageo shares be a value trap?

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Image source: Getty Images

People who enjoy a good tipple may have experienced seeing things that turn out not to be there. Brewer and distiller Diageo (LSE: DGE) has had a great few decades as a business. But Diageo shares have fallen 32% in five years, as many investors are concerned about what the FTSE 100 business’s future commercial prospects are.

I think those prospects are bright and so I am happy hanging onto my Diageo shares. But could this be the sort of mirage that in fact turns out to be a value trap?

Great assets, but what next?

Diageo has been massively profitable for years.

That stems from a number of reasons. It has a large addressable market of end customers. It is a well-run firm that benefits from economies of scale. It also has a portfolio of unique, premium brands (many backed by iconic production facilities) that give it pricing power.

But the ground around Diageo’s feet has shifted.

The brands are still as powerful, in my view. Diageo’s recent performance has raised some questions about how well it is run, such as when some Guinness supplies ran low in the UK last year. But I think getting back to great management is doable and within the company’s control.

A much bigger long-term issue, that is largely outside Diageo’s control, is the future demand prospect for alcoholic drinks.

Diageo has pushed into non-alcoholic and low-alcohol products, but I think its future success will depend on its core market of booze.

This could be a value trap

That 32% decline in the value of Diageo shares gives me pause for thought as an investor in the company. After all, during the past five years, the wider FTSE 100 index has gone up 66%.

A value trap is a value trap precisely because it does not look like one.

A company with a storied history, excellent assets, and large customer base hits some hard times and the share price falls. Investors think they are getting a bargain, but that is because they are focused on the firm’s past, not what it might realistically achieve in the future.

Does that description apply to the Diageo of 2025?

I think it could. After all, younger generations of consumers are drinking less than their forebears did. That could see demand fall dramatically in decades to come.

I’m optimistic. Here’s why

Diageo’s premium brand portfolio might still perform strongly within the market, but if the market size shrinks dramatically then Diageo’s sales volumes will likely suffer.

It could use its pricing power to put up what it costs to buy a bottle of Talisker or Smirnoff, for example, taking a leaf out of the tobacco industry’s playbook on mitigating declining sales volumes. If the market shrinks enough, though, profits are bound to be hit sooner or later.

Still, while I see that as a risk, I continue to see value in Diageo shares at the current price. I believe they deserve to be higher.

Drinking trends come and go. This is far from the first time in history that some social groups have cut back on booze or cut it out altogether.

But I expect the long-term demand to stay high. On that basis, I see Diageo shares as potentially offering good value, rather than being a value trap.



This story originally appeared on Motley Fool

Trump Has A Deranged Meltdown After Voters Completely Reject Him

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The myth of Trump’s mandate to govern how he has been was shattered from coast to coast on Tuesday night, as Republicans took large and historic losses up and down the ballot.

The White House’s first response was to deny that the defeats had anything to do with Trump, and they tried to blame the Republicans in each race for the defeats, which leaves out the fact that the Republicans who lost were running on Donald Trump’s agenda.

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Good presidents learn and adjust when their party suffers a massive setback at the ballot box.

Bad presidents make excuses for the defeat and try to avoid blame.

The worst presidents double down and keep what they are doing.

Donald Trump is doubling down.

After more than a month of acting like the government shutdown that he caused doesn’t exist, Trump is now claiming that the shutdown is the reason why Republicans lost the election, and he is demanding that something be done about it.

The excuse that Trump offered ignored the fact that voters made it clear in the exit polling that the economy and inflation remain the top two issues, along with a rejection of Trump’s immigration policy.

Voters are telling Trump and his party what they want them to focus on.

Instead, Trump ignored them and threw a tantrum in front of Senate Republicans.

Keep reading for Trump’s tantrum and to watch the video.



This story originally appeared on Politicususa

Apple releases iOS 18.7.2, iPadOS 18.7.2 updates

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Apple has released an update for iOS 18.7.2 and iPadOS 18.7.2, making security fixes that impact older devices like the iPhone XR and iPhone XS.

An iPhone XR which can get the iOS 18.7.2 update

Apple’s main focus is on improving its current-gen operating systems. However, it also periodically releases updates for previous operating system generations.

On Wednesday, that was the case for iPhone and iPad users trapped on iOS 18. The update to iOS 18.7.2 and iPadOS 18.7.2. These bring the affected models up from the previous update, iOS 18.7.1 and iPadOS 18.7.1.

Continue Reading on AppleInsider | Discuss on our Forums


This story originally appeared on Appleinsider

Inflation is so bad Americans are counting on Black Friday just to afford groceries and everyday essentials

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Holiday season is fast-approaching—and so is the biggest shopping season of the year. Black Friday is just 23 days away, a day synonymous with deal-chasing and a widespread shop-til-you-drop attitude among consumers. 

But Black Friday will look a little different this year, a new survey shows. Instead of cashing in on discounts for mega TVs and luxury appliances, consumers this year are just trying to get by. Spending priorities are shifting because inflation has hit consumers so hard in 2025 that one in four consumers say they plan to use Black Friday only for everyday essentials like groceries, toiletries, and household basics, according to survey results released by point-of-sale and payments system platform Lightspeed.

“Black Friday is still a make-or-break moment for retailers, but shopper behavior is shifting,” Dax Dasilva, founder and CEO of Lightspeed Commerce, said in a statement. “Shoppers are still under the pressure of a higher cost of living, so fairness, transparency, and empathy matter more than ever.” 

Lightspeed surveyed 3,000 adults in the U.S. and Canada for the study, and found nearly half of respondents said they plan to split spending between necessities and premium purchases. 

Although President Donald Trump claims to have “defeated” inflation, claiming in September at the United Nations General Assembly grocery prices are down, there’s not much evidence for that. Federal Reserve Chair Jerome Powell said during a high-profile speech in August just before the first rate cut this year “inflation, though still somewhat elevated, has come down from its post-pandemic highs.”

But other industry experts and economists argue grocery prices could continue to rise—and even double. Raymond Robertson, a labor economist at Texas A&M’s Bush School of Government who has advised U.S. agencies on trade and labor policy, recently told Fortune’s Eva Roytberg a wave of grocery-price increases will likely hit this winter. He also predicts prices for produce could jump anywhere from 50% to 100% by early next year.

“This is like when you see a flood coming, the tsunami is coming in, and the water’s gone up two inches,” he said.

Back in spring, Walmart CEO Doug McMillon said customers were exhibiting “stressed behaviors.” This was the same time period consumer confidence hit a 12-year low. “You can see that the money runs out before the month is gone, you can see that people are buying smaller pack sizes at the end of the month,” McMillon said.

But what should be even more concerning for retailers is the finding that consumers don’t really trust most Black Friday discounts are authentic. 

The Lightspeed survey shows 84% of shoppers believe retailers inflate prices ahead of the sales to exaggerate discounts. That’s somewhat reminiscent of when, earlier this fall, Target and Walmart employees alleged the retailer forced them to remove price tags to make it easier to change prices based on tariffs.

“Consumers are buying fast and deciding later, so it’s up to retailers to guide that journey. The best way to do that is with clarity—showing what discounts really mean, being upfront about fit and product details, and keeping customers informed on delivery and stock,” Lightspeed’s Dasilva said. “When shoppers feel confident, they buy smarter and return less. In a tight economy, transparency is the strongest sales strategy retailers have.”



This story originally appeared on Fortune

From New York to Iran: How are young people upsetting the establishment? | World News

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👉Listen to The World With Richard Engel And Yalda Hakim on your podcast app👈

What does Zohran Mamdani’s win in the New York mayoral race mean for America? Will the Democrats embrace him? What will Donald Trump do?

The youngest person in 100 years has just been elected the city’s mayor and Yalda and Dominic Waghorn – stepping in this week for Richard – assess what’s happened.

While young people voted overwhelmingly for Mamdani, young people in Iran’s capital Tehran defied authorities and came out singing and dancing in the streets. But what does this tell us about the current status of the regime? Dom has been to Iran recently and tells Yalda what he thinks.

Dom also brings an update on Sudan where horrifying images are emerging. He has spoken to the Sudanese ambassador to the UK who says a genocide is unfolding and the world must wake up.

You can also watch the podcast on our YouTube channel here.

Do you have a question for Richard and Yalda? Write to them at theworld@sky.uk



This story originally appeared on Skynews

White House briefings must provide sign language for deaf Americans : NPR

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White House press secretary Karoline Leavitt takes questions from reporters during a press briefing at the White House in June 2025.

Chip Somodevilla/Getty Images


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Chip Somodevilla/Getty Images

A federal judge is ordering the White House to immediately begin providing American Sign Language (ASL) interpretation at its press briefings when President Trump or press secretary Karoline Leavitt are speaking.

“White House press briefings engage the American people on important issues affecting their daily lives — in recent months, war, the economy, and healthcare, and in recent years, a global pandemic,” U.S. District Judge Amir Ali wrote in issuing a preliminary injunction on Tuesday. “The exclusion of deaf Americans from that programming, in addition to likely violating the Rehabilitation Act, is clear and present harm that the court cannot meaningfully remedy after the fact.”

The White House stopped using live ASL interpreters at briefings and other public events when President Trump began his second term in January.

The National Association of the Deaf (NAD) and two deaf men filed the lawsuit against Trump and Leavitt in May. The suit also names White House chief of staff Susie Wiles, along with the offices for president and vice president. It alleges the White House’s failure to provide ASL violates Section 504 of the Rehabilitation Act of 1973. The law prohibits discrimination against people with disabilities in programs conducted by the federal government. The suit also claims the White House is in violation of the First and Fifth Amendments, which protect free speech and provide for due process, respectively.

NAD Interim CEO Bobbie Beth Scoggins said in a statement to NPR Wednesday that the organization is pleased that deaf and hard of hearing Americans will soon regain access to important information from the government.

“American Sign Language and accurate captioning are both essential to ensuring full and equal access to information,” Scoggins said. “ASL and English are distinct languages, and captions alone cannot meet the needs of everyone in our community. The court’s ruling affirms what we have long known: equal access to information from the White House is not optional. We deserve the same timely, direct access to White House briefings as everyone else.”

The White House did not immediately respond to NPR’s request for comment on the judge’s decision.

Ali’s order specifies that the ASL interpretation must be visible and signed by a qualified interpreter. He was not persuaded by White House arguments that it does provide closed captioning.

“The defendants correctly note that the plaintiffs are entitled only to reasonable accommodation. But it is not reasonable — indeed it can hardly be called an accommodation at all — to transcribe press briefings into a language that Ford and many NAD members do not know,” Ali said in the opinion.

Ali is referring to plaintiff Derrick Ford, of Anderson, Ind. Matthew Bonn, of Germantown, Md., is also a plaintiff in the case.

According to the NAD, hundreds of thousands of people in the U.S. communicate mainly in ASL, and many deaf and hard of hearing people do not know English. ASL has its own vocabulary and grammar that is different from English.

The judge stopped short of granting the group’s request to require ASL interpretation at briefings and events conducted by the vice president, first lady, and second lady. Ali also declined at this time to require that interpretation be provided to news networks and uploaded to the White House website and social media pages. Scoggins says the NAD will continue to vigorously pursue all relief sought in its lawsuit.

The preliminary injunction is intended to give temporary relief to the group and the plaintiffs, as the case plays out in the legal system. Ali is ordering the White House to update the court on its compliance by Friday.



This story originally appeared on NPR

Soneva Jani: A Sanctuary Where Time Learns to Slow

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There are escapes that simply remove you from the world. And there are escapes that remove the world from you.

Soneva Jani, stretched gracefully across the turquoise embrace of the Noonu Atoll in the Maldives, is where the concept of “away” achieves its highest form. The kind of sanctuary that does not remind you to breathe deeper — it makes you forget you ever breathed any other way.

At Soneva Jani, time is no longer a measurement. It becomes a luxury — one offered generously.

Sandbank Dinner in the middle of the ocean at Soneva Jani Sandbank Dinner in the middle of the ocean at Soneva Jani

Where the Ocean Isn’t a View — It’s a Companion

The first sensation upon arrival is disbelief — not denial, but awe that the human eye can perceive blues with this much conviction. Villas hover above the water like daydreams supported by stilts. Nature feels flattered by the architecture, not interrupted by it.

It is as if Yves Klein himself were given the horizon as his canvas.

Each villa is a self-contained revelation:

  • Water slides curling directly into the sea

  • Retractable roofs that unveil the night sky on command

  • Elevated walkways touched by moonlit glow

Even the silence here has texture — the soft chorus of distant waves composing their own symphony.

A Soneva Jani couple at Cinema Paradiso enjoying their time together in ParadiseA Soneva Jani couple at Cinema Paradiso enjoying their time together in Paradise

Service That Anticipates You

There is no check-in counter.
No lobby chaos.
No transactional noise.

Instead, a Barefoot Butler — Soneva’s poetic term for your dedicated concierge — learns your rhythms as quietly as your shadow. Privacy isn’t performed. It is protected.

“We want our guests to feel the rare sensation of not needing anything,” a Soneva host confides. “Because everything has already been considered.”

Luxury here isn’t declared. It’s understood.

Irori Grill at Soneva Jani in the Maldives, Dining That Honors the Earth and the AppetiteIrori Grill at Soneva Jani in the Maldives, Dining That Honors the Earth and the Appetite

Dining That Honors the Earth and the Appetite

Cuisine at Soneva Jani isn’t about indulgence without purpose — it is a celebration of provenance.

  • Fresh reef fish caught by fishermen known by name

  • Produce harvested hours earlier from the resort’s gardens

  • Wines curated to whisper, not shout

One restaurant is suspended above the ocean’s breathing — each breeze part of the experience, as though flavor itself can float.

You taste a place, not just a plate.

Soneva Jani North Jetty aerial image, in the MaldivesSoneva Jani North Jetty aerial image, in the Maldives

Experiences That Stretch the Soul

Days at Soneva Jani can be defined by idleness or exploration — both are applauded.

• A sunrise swim along private boardwalks
Cinema Paradiso under moonlit constellations
• Dolphin cruises that feel choreographed by joy
• A spa cocooned in palm fronds where the air smells like renewal

The only question guests must answer is: “What version of perfection would you like today?”

2 Bedroom water Reserve with Slide at Soneva Jadi, Maldives2 Bedroom water Reserve with Slide at Soneva Jadi, Maldives

The Rarest Commodity of All: Stillness

Starting rates typically begin around USD $4,500 per night — a price not for a room, but for a revelation. Because in a world obsessed with efficiency and speed, Soneva Jani offers the freedom to pause without apology.

Here, mornings unfold. Evenings linger. And nights don’t end — they evolve.

It reminds you that luxury is not merely found in what you possess, but in what you allow yourself to feel.

Soneva Jani doesn’t just slow time. It elevates stillness into an art form — and redesigns pace as privilege.

Because sometimes the most beautiful part of leaving the world…
is discovering how much more of life is waiting.



This story originally appeared on Upscalelivingmag

Lil Mama Launches Vaniteaset Cosmetics And Reflects On Her Iconic Legacy

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Instagram/@lilmama

Niatia ‘Lil Mama’ Kirkland with her new cosmetics line, Vaniteaset, has undoubtedly made a bold move which signifies a big transition from her music career to entrepreneurship. Lil Mama, the rapper, and fashion icon, sent out a heartfelt and genuine message to her fans, thanking them for their support and indicating that she would later share more about her personal journey. This project is, in fact, the very outlet of her creative power which was the sole reason for her getting noticed in the first place.

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Through a video message, Lil Mama unfolded the tale of her staying grounded. ‘My brand story is very grassroots,’ she stated. ‘I was just a child in New York City making music and dancing and being very artistic, loving fashion, music, and the arts.’ She brought back memories of her song ‘Lip Gloss’ in 2007 which not only was a radio hit but also remained an anthem for quite a long time. She called the cosmetics line a ‘manifestation of something that I created through a vibration of sound and energy, and it become a product,’ which turned out to be a moment she was really ecstatic about.

The announcement called back to her fans the warmth and nostalgia of support from the past. One of the most discussed topics was the connection between her legendary song and her new business venture which was highlighted in numerous comments. ‘If it’s anybody, you should have one of the number one lip gloss in the world, especially with the song that you created; it was so iconic. I can see myself as a little boy in high school singing your song and wearing the lip gloss, so you really deserve this,’ commented one person. This perception was shared by a lot of people who considered her music as the reason for their childhood.

A different fan remarked that her success was not only in the present but was also historical, ‘I saw your lip gloss coming many years ago. Also always knew that record was going to have a long life… Congratulations!!!’ This comment indicates that her fans have considered for a long time that her beauty and cultural impact will extend beyond the music industry and that she will be the one to lead the way. Someone even noted that she was responsible for this trend, ‘I remember your first product drop. Very creative. You definitely inspired a whole generation of female artists to drop their lip gloss too.’

Along with the business news, Lil Mama’s new hair color, blonde, created quite a stir. This particular look got her a lot of compliments and received unanimous approval. Most of the remarks were just signs of admiration for her new hairstyle; for instance, one person commented, ‘It’s Blonde Bombshell Season,’ and another just said, ‘This is the hair for you! 10 outta 10!!’ The artist seemed to do effortlessly manage this new look. Moreover, one comment, ‘😍 All grown up love to see it,’ which was shared by many who have been with her since the beginning, suggested that along with the new hairstyle, her personal growth and change were also being celebrated.

Celebration was the primary feeling that was voiced by the fans in the comments. ‘So SUPER PROUD of you ❤️’ and ‘So freaking proud of you 🔥’ were just two examples of the positive vibe that prevailed. This launch should not be labeled merely as another product line; it is the point where the hard work and artistic vision of Lil Mama have united in the case of her loyal supporters. One fan summed it up nicely, ‘Congrats @lilmama been a fan since the album days. Still play it til now! Definitely will be supporting!’

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The transformation of the former number one rapper Lil Mama into a cosmetics entrepreneur is certainly a perfect example of a smoothly executed evolution. She was able to bridge her past and present by turning the vibe of her most iconic work into a new tangible brand, thus opening a new chapter that resonates with the generation she used to be the soundtrack for. The launch of Vaniteaset Cosmetics is not just a marketing tactic but also her showcasing of permanent impact and mastery over change while still being true to her roots.



This story originally appeared on Celebrityinsider