Y la chona se mueve, al ritmo que los Fortniteros toquen.

Starting Friday, “Fortnite Festival” players across the globe can rock out to the story of la chona as Los Tucanes de Tijuana’s mega hit “La Chona” is the latest track to hit the “Fortnite” universe.

The 1995 song — which has long been a staple on party dance floors — has crossed over into international fame thanks to its prevalence on social media and the overall increased visibility of Latinos. People from within and outside of the culture have embraced the track’s playful nature and undeniably catchy melody—Metallica even got in on the fun with a 2024 live cover of the single at a show in Mexico City.

Like “Guitar Hero” and “Rock Band,” “Fortnite Festival” — a spinoff of the popular survival/ battle royale-style online game “Fortnite” — is a rhythm game that requires players to hit notes in-time to properly perform songs as members of a virtual band.

Los Tucanes de Tijuana have long been a staple of the música Mexicana scene on both sides of the border. In 2019, the group became the first norteño band to perform at the Coachella Valley Music and Arts Festival, and have played massive gigs at Dodger Stadium, New York’s Central Park and Mexico City’s Zócalo Plaza.

The band made headlines in 2010 when it was banned playing in its hometown of Tijuana as a result of a 2008 concert in which the group’s lead singer, Mario Quintero Lara, sent his regards from the stage to the city’s most notorious and wanted men, “El Teo and his compadre, El Muletas.”

“El Teo” refers to Tijuana drug cartel leader Teodoro Garcia Simental, who was captured by authorities in 2012. “El Muletas” — which Spanish for “crutches” — was the nickname of Tijuana cartel leader Raydel Lopez Uriarte, who was captured in Mexico in 2010. The moniker stands for the trail of disabled people Lopez Uriarte left behind as part of his brutal attacks.

The shout-out enraged the city’s then-police chief Julian Leyzaola. He said the band’s polka-driven narcocorrido songs glorified drug lords and their exploits and were, therefore, inappropriate to play in a border city that had long suffered from drug-related violence.

“La Chona” is only the most recent playable song available as part of “Fortnite Festival’s” 11th season, which unlike previous iterations, is made up of songs from several performers rather than having only one featured artist. Other artists featured in the latest season include Jennie from Blackpink, Doja Cat, Simple Plan, Elton John, Fall Out Boy, Tyler the Creator, Slipknot and Olivia Rodrigo. Previous seasons of the game revolved around the music of Billie Eilish, Karol G, Bruno Mars, the Weeknd and Lady Gaga.

The “Fortnite” franchise first dabbled in the world of music in 2019 when DJ Marshmello performed a virtual concert on “Fortnite Battle Royale.” It was estimated that over 10.7 million people tuned in for the concert.

With the onset of the COVID-19 pandemic, the Fortnite metaverse became a refuge for artists looking to connect with audiences. Travis Scott performed for over 12.3 million players in April 2020, and Ariana Grande played inside the game in August 2021. Other artists who have rocked the “Fornite” stage are Eminem, Snoop Dogg, Juice Wrld, Metallica and Ice Spice.

Spotify’s stock price has fallen more than $200 below its all-time high of $785.00 set on June 27 after falling 8.2% to $583.62 in the week ended Friday (Nov. 21). The Swedish streaming giant’s share price dropped more than 7% in the two days after it announced the purchase of WhoSampled, an online song samples database, to power a new song credits feature, SongDNA.

Investors’ reaction to a relatively small acquisition appears to be part of a larger theme in recent weeks. While Spotify is one of the better-performing music stocks of 2025, it has struggled since the company announced on Sept. 30 that CEO Daniel Ek will step down and assume the role of executive chairman. Ek attempted to assuage investors who might be wary of his departure, saying in an open letter that “very little will change” when Spotify is led by co-CEOs Alex Norström and Gustav Söderström, two longtime Spotify executives. Ek added that he will operate with a European-style approach to the executive chairman position that is “more hands-on than the traditional U.S. model.”

But investors aren’t showing much faith in the post-Ek era. Since the announcement, Spotify shares have fallen 19.9%, erasing $29.7 billion of market value. 

Driven by Spotify’s 8.2% decline — the worst for all music companies this week — the Billboard Global Music Index (BGMI) fell 4.8% to 2,571.67. Eight of the index’s companies had gains while 11 finished the week with losses. The BGMI has not posted a gain in 10 weeks and now stands 17.5% below the all-time high of 3,117.20 set during the week of June 30.  

Markets were down around the world this week. In the U.S., the Nasdaq fell 2.7% to 22,273.08 and the S&P 500 dropped 1.9% to 6,602.99. The U.K.’s FTSE 100 sank 1.6% to 9,539.71. South Korea’s KOSPI composite index and China’s Shanghai Composite Index each dropped 3.9%. 

Warner Music Group (WMG) finished the week up 1.1% to $30.69. After releasing earnings on Thursday morning (Nov. 20), WMG shares dropped 2.7% on Thursday but gained 3.4% gain on Friday. Investors may not have received their desired message from WMG management, but analysts were upbeat about the numbers and management’s outlook. CFRA bumped WMG shares up to a “hold” rating from the “sell” rating it issued in July. Guggenheim kept its “buy” rating and $37 price target while noting that WMG’s “capital efficient” joint venture with Bain is likely to provide growth to both revenue and earnings. J.P. Morgan, which maintained its “overweight” rating and $40 price target, was “encouraged” by WMG management’s comments on margin expansion and market share gain. 

CTS Eventim shares rose 7.2% to 84.65 euros ($97.52). The German concert promoter and ticketing company released third-quarter earnings on Thursday that showed revenue rose 4%. The week’s gain brought CTS Eventim’s year-to-date gain to 0.8%. 

Netease Cloud Music fell 7.1% to 189.40 HKD ($24.33) after its third-quarter earnings, released on Thursday, revealed a 2% decline in revenue. Cloud Music remains one of the year’s best-performing music stocks, however, with a 2025 gain of 68.8%. 

Live Nation shares fell 3.9% to $130.55. Deutsche Bank lowered its price target to $160 from $173, which suggests 22.6% of upside based on Friday’s closing price, and maintained its “buy” rating. 

The week’s greatest gainer was Cumulus Media, which rose 29% to $0.11. Such large swings are common for Cumulus, which has lost 85.7% of its value in 2025 and experiences sizable moves when it rises or falls a mere penny. With a market capitalization of just $2 million, the radio broadcaster has little effect on the BGMI.