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Buy Atmos Rewards Points with a Mystery Bonus

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Atmos Rewards (formerly Alaska Airlines Mileage Plan) is a popular loyalty program known for its great deals on redemptions with a number of airlines and frequent mileage sales.

With the current flash sale on Atmos Rewards points, you can earn a mystery bonus on your purchase of up to 100%, which can be a worthy endeavour in certain circumstances.

This time, the sale runs until 11:59pm Pacific Time on November 4, 2025, so be sure to capitalize on the offer before then if you’re interested.

Buy Atmos Rewards Points with a Mystery Bonus

Normally, Atmos Rewards sells points for 3.5 cents per point (USD), plus a 7.5% tax recovery fee, for a total of 3.76 cents per points (USD). 

Note that this is an increase to the previous base cost of buying Alaska miles (2.75 cents per mile, plus a 7.5% tax recovery fee, for a total cost of 2.96 cents per mile (USD)). 

Luckily, Atmos Rewards frequently offers discounts or bonuses on purchased points, so it doesn’t ever really make sense to buy them outside of sales.

It’s nice to see Yoho National Park featured on the banner image this time!

This time around, you can get up to a 100% bonus on purchased points. 

You might have a different offer, so be sure to log in to your Atmos Rewards account to see the exact breakdown of your bonus, as not all members are given the best-available offer.

My account has an 80% bonus available, which is structured as follows:

  • Buy 3,000–9,000 points, get a 60% bonus
  • Buy 10,000–19,000 points, get a 70% bonus
  • Buy 20,000+ points, get an 80% bonus

With an 80% bonus, you could buy 180,000 Atmos Rewards points for $3,762.50 (USD) including tax, which works out to a cost of 2.09 cents per point (USD).

If you have the 100% offer available on your account, you could buy 200,000 Atmos Rewards points for $3,762.50 (USD), which works out to a cost of 1.88 cents per point (USD).

Buy Atmos Rewards points with a mystery bonus

At our current valuation of 1.8 cents per mile (USD), the sale prices are above our target value, but it could represent a solid deal if you have a specific use in mind.

How many Atmos Rewards points can you buy?

Unless you have elite status with Atmos Rewards, each member is limited to receiving 150,000 points per calendar year from points purchases (excluding bonuses), whether buying for yourself or being gifted from someone else.

There’s also a limit of 100,000 points purchased per transaction (excluding bonuses). If you split your purchase up into multiple transactions, you could buy up to 300,000 points including the 100% bonus, assuming you haven’t already bought or been gifted Atmos Rewards points this year.

Which credit card should you use to buy Atmos Rewards points?

Atmos Rewards sells points through Points.com. This means that since you aren’t buying points directly from Alaska Airlines, you won’t earn any category bonus for using an Atmos Rewards credit card.

Furthermore, the purchase won’t code as travel for a category accelerator on other travel credit cards. Therefore, you should consider using any card with a high baseline earning rate, or one where you’re working towards meeting the minimum spend requirement to unlock a welcome bonus.

The purchase will be charged in US dollars, so to avoid extra costs, you should use a US credit card.

If you use a card with a Canadian billing address, you’ll be charged GST/HST on top of the Tax Recovery Fee, since Points.com is registered in Canada.

Even if you have a Canadian card with no foreign transaction fees, use it only as a last resort, since the extra cost eats into the value you can get from your points.

When Does It Make Sense to Buy Atmos Rewards Points?

As is the case with any sale on points or miles, buying Atmos Rewards points can be a good way to top up your account to make a redemption, or to score a deal on travel in premium cabins (as opposed to paying for it outright with cash). 

If you’ve found a good opportunity to redeem your Atmos Rewards points at a value you like, but your account is just shy of the amount you need, you may find this sale as a good way to bring your redemption across the finish line.

In fact, as long as you’re redeeming above the cost of buying with this promotion, you’ll come out ahead.

Atmos Rewards offers access to some excellent partner airlines, including Japan Airlines, Starlux Airlines, Condor, and many more.

Book Condor business class with Atmos Rewards points

If you can find award space availability with one of these airlines, this sale could unlock travel in premium cabins at a steep discount. As always, just be sure to locate award space first before you purchase points.

For Canadians, one of the most practical applications for Atmos Rewards is Condor flights to or from Europe.

Condor has decent coverage across Canada, linking its Frankfurt hub to Vancouver, Calgary, and Toronto.

A one-way flight in business class from Canada to Frankfurt costs 55,000 Atmos Rewards points, plus a very reasonable amount of taxes and fees.

Buying 55,000 Atmos Rewards points during this promotion would cost $1,054–1,166 (USD) depending on the bonus that you have on your account, which is an absolute steal.

Fortunately, award availability with Condor (including multiple seats) to Canada is pretty good, especially when compared to other programs during the peak summer travel season.

Use the Atmos Rewards award search calendar to easily identify dates (filter by “Partner Business” and look for dates with 55k displayed in the results).

For a more aspirational example, a one-way flight between US hubs on the West Coast and Taipei with Starlux Airlines costs 75,000 Atmos Rewards points, plus a modest amount of taxes and fees.

Buying 75,000 points during this promotion works out to about $1,430 (USD), which is a great deal compared to the cash price for the same flights. 

Book Starlux Airlines business class with Atmos Rewards points

While you’ll have to contend with limited partner award availability (as you do with any loyalty program), there are many other best-use cases for Atmos Rewards points. 

Other Ways to Earn Atmos Rewards Points

If you don’t have an immediate need for buying Atmos Rewards points, you can consider other ways to acquire them at a lower cost.

US Credit Cards by Bank of America

If you have a US social security number or ITIN, you’re eligible to apply for a trio of Bank of America’s Atmos Rewards co-branded cards.

All cards have frequent credits equivalent to a first-year fee rebate and occasional elevated points offers. 

Marriott Bonvoy

Marriott Bonvoy points can be transferred to Atmos Rewards at a rate of 3:1, with a 5,000-mile bonus when transferred in chunks of 60,000 Bonvoy points.

At our present valuation of 0.6 cents per point, we’d value 60,000 Bonvoy points at $360 (USD). When transferred to Atmos Rewards, this is equivalent to buying 25,000 points at 1.44 cents per mile.

This is still lower than our valuation of Atmos Rewards points at 1.8 cents per point, and cheaper than the promotional cost to buy points outright. Depending on your Bonvoy balance and hotel redemption goals, you’ll have to weigh whether this is a better choice than paying cash for Atmos Rewards points.

Bilt Rewards

Last year, Bilt Rewards added Atmos Rewards as a 1:1 transfer partner, making it the only transferable points currency to have such an arrangement.

If you have access to Bilt Rewards, you can consider transferring points to Atmos Rewards to top up your account.

Atmos Rewards Shopping

You can also turn to the Atmos Rewards Shopping portal for bonuses on online purchases at many popular worldwide retailers ranging from technology to sportswear companies. High bonuses can often be found around big shopping days like Black Friday or Boxing Day.

Points usually arrive in your account within two weeks, although many stores have restrictions for purchases outside of the US.

Previous Promotions

As you weigh whether this promotion is a good opportunity for you to meet your travel goals, here’s a snapshot of Atmos Rewards’s previous offers on points sales, covering all promotions during the past year or so:

Conclusion

Atmos Rewards’s current mystery bonus promotion on buying points can be a good opportunity to push your balance over the hump for a dream trip, or to book premium flights at a discount compared to the cash rate.

This time, you can earn a up to a 100% bonus when you purchase at least 20,000 points. If you have a specific redemption in mind, this could be a good way to score an aspirational flight at a fraction of the price.

The offer runs until November 4, 2025, so be sure to have a look at what’s available and then make your purchase if you stand to benefit.



This story originally appeared on princeoftravel

Nvidia to build AI supercomputers for US Energy Department, signs $500B deal

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Nvidia CEO Jensen Huang said on Tuesday that the artificial intelligence chip leader will build seven new supercomputers for the Energy Department, and said the company has $500 billion in bookings for its AI chips.

The first company to be worth more than $4 trillion, Nvidia is at the core of the global rollout of AI. It is striking deals around the world while also navigating a US-China trade war that could determine which country’s technology is most used around the world.

Investors are looking for clarity on what chips the tech company will be able to sell to the vast Chinese market, but Huang kicked off a keynote address at the company’s GTC event in the US capital by praising policy by President Trump while announcing new products and deals.

Nvidia CEO Huang kicked off a keynote address at the company’s GTC event in the US capital by praising policy by President Trump while announcing new products and deals. AP

These included network technology that will let Nvidia AI chips work with quantum computers.

The supercomputers Nvidia is building for the Energy Department will in part help the United States maintain and develop its nuclear weapons arsenal.

The supercomputers will also be used to research alternative energy sources such as nuclear fusion.

The largest of the supercomputers for the Department of Energy will be built with Oracle and contain 100,000 of Nvidia’s Blackwell chips.

“Putting the weight of the nation behind pro-energy growth completely changed the game,” Huang said. “If this didn’t happen, we could have been in a bad situation, and I want to thank President Trump for that.”

Nvidia shares were up 3.3% at $197.82 on Tuesday afternoon.

The supercomputers Nvidia is building for the Energy Department will in part help the United States maintain and develop its nuclear weapons arsenal. AFP via Getty Images

Nvidia also announced new details with Finnish telecom equipment maker Nokia to target the AI communications market. 

Nvidia will invest $1 billion for a 2.9% stake in Nokia and it also introduced a new product line called Arc, designed to work with telecommunications equipment.

Huang said Nvidia will work with Nokia to improve the power efficiency of the company’s base stations for 6G, the next generation of wireless data technology.

“We’re going to take this new technology and we’ll be able to upgrade millions of base stations around the world,” Huang said.

Altogether the company has $500 billion in bookings for its Blackwell and Rubin chips over the next five quarters, the CEO said.

Nvidia also announced a partnership with Palantir Technologies, a company that works closely with the US government. However, the focus of Nvidia’s partnership was on Palantir’s commercial business, where Nvidia will help it speed up solving logistics problems for companies such as home improvement retailer Lowe’s. Such corporate work was a longtime stronghold of Intel.

Altogether the company has $500 billion in bookings for its Blackwell and Rubin chips over the next five quarters, the CEO said. AFP via Getty Images

Nvidia announced a new self-driving car technology platform called Hyperion. Huang said that Nvidia is partnering with Uber to create a network of Robotaxis. “This is going to be a new computing platform for us, and I’m expecting it to be quite successful,” Huang said.

“These announcements all show Nvidia’s ability to extend its reach beyond its core data center customers,” said Gil Luria, analyst at D.A. Davidson. “While these projects pale in comparison to the capex by the hyperscalers such as Microsoft, Amazon, Google and Meta, they could create new markets for Nvidia down the line.”

Huang took the stage in a packed conference hall as Trump continued his tour of Asia this week ahead of his expected meeting with Chinese President Xi Jinping on Thursday.

President Trump is expected to meet with Chinese President Xi Jinping on Thursday. AP

The flow of advanced technology between the two nations is likely to be at the center of trade discussions, with access to Nvidia’s chips a key issue.

Nvidia’s annual GTC event is being held for the first time in Washington, DC, a sign that the company is pursuing work with the government and contractors clustered around the capital.

At its last GTC in California in March, Nvidia laid out its chip road map for the next year.

The US government is focused on AI and expanding its computing power. On Monday, Nvidia competitor Advanced Micro Devices unveiled a $1 billion partnership with the Department of Energy to construct two supercomputers that will tackle large scientific problems ranging from nuclear power to cancer treatments to national security.

Former President Joe Biden clamped down on sales of Nvidia’s most advanced chips to China, but Trump has wavered in his policy in his second term, at first restricting exports of Nvidia’s AI chips designed for the China market before reversing course in July.

Nvidia’s annual GTC event was held for the first time in Washington, DC, a sign that the company is pursuing work with the government and contractors clustered around the capital. AFP via Getty Images

Huang has argued that Nvidia needs access to some $50 billion in potential sales from the Chinese market to fund US-based research and development to maintain his company’s edge.

Reuters has previously reported that Chinese developers still want Nvidia’s chips, despite pressure from Beijing to purchase domestic chips from Huawei Technologies Co.

Nvidia outlined how it is making chips in Arizona at TSMC’s facilities, and assembling servers in Texas and networking gear in California. “We are manufacturing in America again — it is incredible. The first thing that President Trump asked me is, ‘bring manufacturing back,’” Huang said.



This story originally appeared on NYPost

NYC mayoral election looms: Letters

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The Issue: Voters’ choice between Andrew Cuomo, Zohran Mamdani and Curtis Sliwa on Election Day.

To all who plan to vote for Andrew Cuomo simply because “Curtis Sliwa can’t win”: You’re surrendering before the fight even begins. I’m deeply disappointed in the New York Post for echoing that same tired excuse (“Vote to stop ‘Mamageddon,’ ” Editorial, Oct. 28).

Sliwa may not be a career politician, but he’s what New York needs right now.

He’s strong on crime, grounded in reality and unafraid to challenge the status quo.

Cuo­mo’s record, meanwhile, speaks for itself.

Don’t let the polls manipulate you — they’ve been wrong before.

It’s not too late to think independently, vote with conviction and give this city a real chance at recovery.

Dori Harasek

Staten Island

Knowing he can’t win and will likely provide a path for Zohran Mamdani should be enough for Sliwa to withdraw, even at this late stage.

If he refuses to, it would be sensible for his supporters to not waste their votes.

Hold your noses and vote for Cuomo.

Yakov Moshe

Brooklyn

In a city of boundless talent in business, finance, law and the arts, the mayoral race consists of a cartoon in a red beret, an arrogant political nepo baby and an antisemite with the economic savvy of a privileged college freshman at a small liberal arts college.

New York isn’t having an election — it’s having a nightmare.

Matthew Brief

Manhattan

Hopefully the winning candidate will not be reminiscent of the “pied piper,” who led children out of the town with his music because he was not paid for ridding Hamelin of its rats.

Mamdani is using charming language, like music to the ear, by promising free things to entice naive voters, while the other two promise not to raise taxes.

When these promises can’t be fulfilled, voters will realize they foolishly followed a pipe dream.

Michael Headley

Brooklyn

Election Day could be the beginning of the end for this city if Mamdani, a socialist — not a Democrat — is elected mayor.

Robert Neglia

The Bronx

It is time for New Yorkers to get out and vote on Tuesday, Nov. 4.

This mayoral election comes down to who can best run this city and the choice is up to all concerned citizens.

Homelessness, crime, illegal immigration and the rising cost of housing and food are issues the new mayor has to try to solve.

That is why I will vote for Sliwa, who I think will make our city a safer place to live.

Frederick Bedell Jr.

Bellerose

Election Day will determine whether New Yorkers move south to red states or just west to New Jersey — if the Garden State turns Red by electing Jack Ciattarelli as governor.

Mike Santavicca

Yonkers

The Issue: Letitia James referencing Martin Luther King Jr. as she pleaded not guilty to mortgage fraud.

Attorney General Letitia James is accusing President Trump of weaponizing his Department of Justice, but she ran her election campaign bragging that she was going to go after Trump if elected.

(“I have a scheme!” Oct. 25).

It’s the same old Democrat playbook: Do as they say, not as they do.

James reciting Dr. King in her “I’m innocent of all charges” speech was disgraceful and disrespectful to the late civil rights leader.

Phil Raschiatore

Tampa, Fla.

I was appalled by James’ Martin Luther King Jr. delivery.

Her smug smile and arrogant behavior discredits the words and actions of the iconic civil rights leader.

Tom King

Manhattan

Want to weigh in on today’s stories? Send your thoughts (along with your full name and city of residence) to letters@nypost.com. Letters are subject to editing for clarity, length, accuracy, and style.



This story originally appeared on NYPost

These FTSE 100 stocks have never been higher. But are they now too expensive?

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Image source: Getty Images

The FTSE 100 continues to have an uncharacteristically great year. As I type, we’re looking at a gain of 17% — a return on par with the tech-filled S&P 500 across the pond. At this rate, we might even break through the 10,000p price boundary before the end of 2025!

But it’s not just the index that’s setting records. Many of its members have never been higher in price.

Among those who tick that box are:

Let’s zoom in one of these.

Quality operator

Halma is a stock that reeks of quality. The health and safety tech supplier has been a brilliant wealth-compounder over the years, benefiting from growth drivers such as increased regulation, ageing populations, and digitisation.

One also can’t talk about this company without mentioning the passive income it’s thrown off to shareholders. Yes, a yield of just 0.72% at the current time doesn’t sound like much to get excited about. But the point is that Halma has grown its annual dividend by 5% or more every year…for well over four decades.

There aren’t many businesses out there than can boast that sort of consistency and demonstrates how a build-by-acquisition strategy (Halma is actually a collection of a huge number of smaller businesses) can work wonders.

Analysts are forecasting another dividend rise in this financial year.

Now for the ‘bad’ news…

The problem is that all of those listed above now trade at steep valuations. Any investor considering Halma would need to pay the equivalent of 34 times expected earnings. Value-add distribution company Diploma is on 31 times earnings. Mining, infrastructure, and energy equipment supplier Weir Group has a price-to-earnings (P/E) ratio of 24.

The long-term average in the FTSE 100 is in the mid-teens.

Sure, some companies are worth paying a premium to own. But the higher they go, the greater the risk that these companies’ share prices become detached from their fundamentals. And that might be a problem if current sentiment around AI begins to reverse, leading to a swift and brutal bear market (or worse).

In times of trouble, many investors sell what they can to raise cash, regardless of quality. As a rough rule of thumb, expensive growth stocks tend to fare poorly. As evidence of this, it should be noted that all three shares mentioned here began to struggle as inflation soared in the aftermath of Covid-19. Halma’s share price fell by over 40% in two years.

As an aside, it’s interesting to note that there hasn’t been much director buying in recent times, at least relative to the amount of selling.

Where will Halma’s share price go now?

Of course, there’s nothing to say that the £14bn cap’s share price won’t continue rising. In its most recent update (September), the company said that it had made “strong progress” in the first half of its financial year, despite “a challenging economic and geopolitical environment“. Low double-digit percentage revenue growth is now expected. This is an improvement on the previously-anticipated upper-single-digit percentage growth.

As a candidate for a long-term-focused portfolio, I continue to think that Halma warrants consideration. After rising more than 30% in 2025 so far, however, I wonder if those already invested may need to moderate their expectations for further gains in the near term.



This story originally appeared on Motley Fool

Mike Johnson Throws A Pity Party For Himself Because He Is Tired

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Republicans control the federal government. Republicans also shut down the government. The party of Donald Trump and Mike Johnson refuses to open the government.

Once Democrats didn’t cave on the government shutdown, Speaker Mike Johnson had painted himself into a corner.

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Johnson thought that by keeping the House closed for a month, he would not give Democrats in the Senate a way out and force them to vote for his clean CR, which would kill Obamacare subsidies for 23 million Americans.

Instead, Democrats dug in and put the pressure on Johnson. The story became that the Speaker is refusing to open the House and conduct the business of the people. Johnson has been faced with questions about why the House has not been called back into session.

House Republicans are still getting paid, but they are not showing up to work. At the same time, Republicans are forcing federal workers to work without pay while they get paid for not working.

How Johnson didn’t see these terrible optics coming a mile away is a demonstration of how far in over his head this Speaker of the House is.

Johnson, Thune, and Trump have bungled the whole shutdown. They don’t have a plan to get out of it, which is why Johnson is using his press conferences to do damage control.

Read more and watch video of Johnson below.



This story originally appeared on Politicususa

What car models and manufacturers support Apple Car Key

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Apple’s Car Key turns your iPhone into a digital car key, letting you unlock, start, and share your ride — no key fob required. Here’s how it works, and which manufacturers support the technology.

Apple wants your iPhone to replace your wallet, keys, and driver’s license

Apple wants to make your iPhone the ultimate Swiss Army knife of devices. Since its humble introduction in 2007, the iPhone can be used to replace your credit cards at many point-of-sales, your driver’s license or state ID in many states, your shoppers club cards, and even your home keys.

But Apple wasn’t satisfied with stopping there. It also wants to replace your physical car key.

Continue Reading on AppleInsider | Discuss on our Forums


This story originally appeared on Appleinsider

The U.S. just bet $1 billion that AI supercomputers can turn most cancers from ‘death sentences’ to ‘manageable conditions’ within 8 years

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The U.S. government is making a billion-dollar bet that AI can do what decades of “moonshots” have failed to: make cancer more manageable and much more survivable.

In a newly announced partnership with Advanced Micro Devices, the Department of Energy (DOE) will build two of the world’s most advanced AI supercomputers—Lux and Discovery—to accelerate research across fusion energy, national defense, and cancer treatment, according to a Reuters report.

Energy Secretary Chris Wright told Reuters the machines could, in “the next five or eight years,” help turn “most cancers, many of which today are ultimate death sentences, into manageable conditions.”

For scientists like Trey Ideker, who leads a precision-oncology program at the Advanced Research Projects Agency for Health at the U.S. Department of Health and Human Services, the claim is both exciting and incomplete.

“Can we make a massive dent in cancer with AI and big data in the next eight years? Absolutely,” he told Fortune. “Is AI alone going to solve cancer? No.”

The real bottleneck: data, not compute

For all their power, Lux and Discovery can’t learn without fuel. Ideker argues the field’s biggest challenge is integrating multimodal data—from genetic sequences to tissue scans to body imaging—needed to predict how a patient will respond to treatment.

He compares cancer’s data shortage to other AI domains. Large language models (LLMs) like ChatGPT have the internet; self-driving cars like Waymo have millions of logged hours on the road. Cancer, by contrast, has only as much data as hospitals are able and willing to share.

“The cancer space is more data-limited,” Ideker said. “We have to invest just as heavily in capturing and linking that data as we do in compute.”

He believes the DOE’s hardware should be connected directly to ongoing federal programs such as ARPA-H’s ADAPT initiative, which collects patient data to train models predicting drug response.

“Bringing the AI and the data together,” he said, “is what will make this work.”

Ideker’s favorite metaphor for the near-term future of AI in medicine isn’t an autonomous robot surgeon; rather, he sees AI as a new seat in the board room.

“When patients stop responding to first-line treatments, their cases go to these meetings,” he said. “Ten or 12 Jedis—MDs and PhDs—sit around a boardroom like an episode of House M.D. and debate what to try next.”

Sometimes it’s arbitrary, he said: Someone remembers a study from last week and argues to try the drug from the study. He imagines AI as “the quiet assistant in the corner” that has read all the literature and knows every trial result.

“It’s not going to pull the trigger on treatment,” he said. “It’ll just offer an opinion, and the physicians will have to respect that it’ll often be the only thing in the room that’s read everything.”

At UCSD’s Moores Cancer Center, Ideker’s team is already running a clinical trial built around that model. He expects oncologists to welcome the help, especially in hard cases.

“AI isn’t going to ride in on a white horse,” he said. “It’s already flowing in at a moderate pace.”

2033: A plausible future

By the early 2030s, Ideker thinks nearly every patient could receive the best existing therapy for their specific tumor, a true realization of precision medicine, where he specializes. Designing new drugs in real time for resistant cancers will take longer, though. 

For now, he’d rather see policymakers focus on wiring the new compute power into real hospital data systems.

“If there’s one thing–selfishly–that would really benefit science,” he said, “it’s connecting these AI efforts to the places generating the data they need.”

As for Wright’s line about the “beginning of the end” of cancer as a death sentence, Ideker calls it “inspiring, but it needs unpacking.” 

“I think we’ll solve the first part—matching every patient to the best existing treatment—by 2030,” Ideker said. “But what if there are no treatments that work for your tumor? That’s when we’ll need ways of designing drugs in real time for each patient. I’d bet that won’t be solved by 2030, but people should be thinking about it.”



This story originally appeared on Fortune

Lindsay Arnold Cusick’s Snack Run Sparks Unexpected Fashion Frenzy Over $4,200 Bag

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Instagram/@lindsarnold

Lindsay Arnold Cusick gave a glimpse into her day filled with motherly duties, but her jewelry was the center of the stage. The former ‘Dancing with the Stars’ professional dancer posted a video representing the day of picking kids up and dropping them off, running errands, and having the family’s favorite snack, Kodiak Cakes trail bars, all together; snacking, however, was not the only attention grabber of the day. The healthy, lifestyle-on-the-go aspect was overwhelmed soon by a luxurious handbag that got a lot of comments and changed the whole discussion.

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Lindsay Arnold Cusick could be seen in the video preparing snacks, dancing with her toddler, and rushing to the post office. She tells that it is the protein-rich bars that keep her and her two daughters happy and occupied. “These Kodiak Trailbars are my everyday choice for me and the girls,” she states in the video. “They are ideal for busy days.” But, even though the loyalty to the snack brand was evident, the interest of most viewers was not in the food but in the stylish brown bag that she had draped over her shoulder during her shopping.

Almost immediately after the video aired, the comments were buzzing and the price tag was the major topic of discussion. One follower unhesitatingly named the bag and its jaw-dropping price in the comment: “It’s the $4,200 Miu Miu Adventure Nappa bag, people. You’re welcome.” This single comment set the tone for the rest of the discussions. The shift in focus was so rapid it turned from snack time to high fashion. A consumer who probably was not even a bit impressed by the branding replied to this comment with a laugh, saying, “lmao nobody cares about the bars in the ad, just the $4k bag they can’t afford 😂”. This view was generally received as it highlighted the comic contrast between the down-to-earth mother-content and the luxe item.

There were many more similar comments that surfaced all at once, but they all gave the same message. “Love the bag. Please share link,” said one loyal fan. “I also love the bag. Please give us the link thank you,” asked another. There was such a demand that it created a common thread running throughout, with the viewers describing the handbag as “gorgeous,” “really cute,” and “🔥.” The piece that was meant to be nothing more than an accessory became the center of attraction, showing how one fashion choice can affect the discourse around a post.

What is more intriguing, some comments did manage to get back to the main subject of the post. One user labeled Lindsay Arnold Cusick “the sweetest mom,” and another complimented her daughter Sage’s dancing. Someone just proclaimed, “Gotta try those snack bars!! 😋”. Only one person in the crowd did not care for the snacks being from the partner brand, Kodiak Cakes, and that person was met with the response “Don’t feed your kids this processed bs ‘energy bars’. Just give them fruit and veggies and meat🙏🙏”. The snack brand partner also chimed in by saying that “a little snack is a necessity.”

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The eventual poster put Lindsay Arnold Cusick under the microscope and turned her into a case study scenario á la Jules Verne on the firm of audience engagement. The ex-‘Dancing with the Stars’ professional dancer wanted to show that no matter how real her life was as a mother, she still supported the product she used. Still, the audience’s attention was inescapably attracted to the high-end fashion item that was a representation of a very different side of her reality. The entire saga suggests that even within the most skillfully curated content, the audience will latch onto those details that resonate with them the most, whether it’s a healthy snack or a four-thousand-dollar handbag. The conversation shifted from the nutrition aspect on-the-go to the accessible luxury and the aspirational style. Lindsay’s fashion choices often become talking points, as seen in her recent staycation photos. She also recently celebrated an Allure Best of Beauty award for her sunscreen. Meanwhile, her former colleague Alan Bersten continues to share behind-the-scenes moments from the show.




This story originally appeared on Celebrityinsider

Altadena dining club aims to save eateries struggling after the Eaton fire

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Before the fire, Lucy’s Place would come alive in the morning.

Gardeners and day laborers would come by for a morning pastry or breakfast burrito and coffee served up by owner Juan Orozco, who arrived at 5 a.m. to prepare. If he had to step out, his regulars would take over and serve coffee to customers, he said.

Orozco and his wife have run the modest cafe since 1997, serving items such as huevos rancheros, tacos, burgers and fajitas on oblong plates with a side of grapefruit. Customers who rented apartments nearby would swing by for a meal. But after the Eaton fire, Orozco’s humble cafe has become a shell of itself. He said it’s lucky if anyone comes by before 8 a.m.

“I want to close,” he said last Tuesday afternoon. “There’s no business.”

That was before the Altadena Dining Club arrived.

Members of the Altadena Dining Club meet at Lucy’s Place on Oct. 21.

Made up of local residents wanting to save eateries that survived the fire, the dining club is the brainchild of Brooke Lohman-Janz, a displaced renter determined to preserve the fabric of Altadena. That’s why, that night, she and other club members walked into Lucy’s Place and took over its patio. About a dozen people, including some first-timers and dining club regulars, spent that evening chatting about their lives, rebuilding, and of course, the night of the Eaton fire.

Two women hugging

Brooke Lohman-Janz, the creator of the Altadena Dining Club, greets Melissa Michelson at an Oct. 21 club meeting.

Orozco, who estimates he’s lost three-fourths of his business and is now thousands of dollars in debt, said that business had been slow that particular day. Only two potential customers had phoned in orders, and they never picked them up. But then members of the dining club began to trickle in, and the restaurant slowly came alive.

“Thanks for having us!” Lohman-Janz told Orozco, who that night, and like the ones before, worked in the back, making food. He wore an “Altadena Strong” cap, representing his longtime home.

Altadena, an unincorporated part of Los Angeles County nestled in the foothills of the San Gabriel Mountains, has long charmed artists, scientists and aspiring homeowners because of its seclusion and eccentric nature. Before the fire, more than 42,000 people lived in the community, and its demographics were as rich and diverse as the home styles that lined the wide, friendly streets.

Prior to the Eaton fire, Altadena was about 42% white, 18% Black and 27% Latino. Many are left wondering how, as the community rebuilds, the heart of Altadena will live on. The Eaton fire, driven by a perfect storm of hurricane-force winds, cut through large swaths of neighborhoods, at times decimating entire blocks of homes and even large business structures.

Lohman-Janz and her husband, Michael Janz, lost their rented apartment in the fire, after living in Altadena for seven years. They had stumbled across the community while trying to get around traffic, and they were charmed by it. They weren’t ready to leave just yet.

A close-up of hand holding fliers

Jessica Christopher, co-owner of the Altadena Cookie Co., passes out fliers announcing the grand opening of her cookie shop at an Altadena Dining Club meeting.

A woman filling out a survey

Christopher fills out a survey from Altadena Baptist Church asking community members for their input on rebuilding of the church after the Eaton fire.

At the end of May, five months after the Eaton fire displaced them, the couple ended up buying a lot in Altadena and is currently living out of a Streamline trailer there. Lohman-Janz, who is vegan, learned that many restaurants that had survived the fire were struggling to get by. This struck her one day when she stopped to pick up food at El Patron, a Mexican restaurant that survived the fire but was surrounded by incinerated businesses.

“Why don’t we just start getting together and support our local places?” she remembers thinking. “There’s not a lot of them. We need to make sure they stay.”

Benji Zobrist greets Melissa Michelson and gives her a survey.

Benji Zobrist greets Melissa Michelson and gives her a survey at an Altadena Dining Club meeting.

In June, the club held its first gathering at El Patron. It sits on the corner of Lake Avenue and Altadena Drive, across the street from where one of the neighborhood’s quirky attractions — the Bunny Museum — once stood. Kitty-corner was the Altadena Community Church. On the other side of Lake Avenue, the Lifeline Fellowship Church once held Sunday services. All burned down in the fire, leaving little but empty lots.

About 25 people showed up to the first gathering, which served as a healing space for the residents who showed up, Lohman-Janz said. The next time they met, the group nearly doubled in size, a sign that Altadenans were determined to come together — and support their local haunts.

So far, the club has visited 10 restaurants and meets about once a week, rotating through the eateries and trying to encourage other residents to come out. By the end of October, it will have added two more meeting spots.

Lohman-Janz created enamel pins and hosts raffles to encourage members to keep coming out. Recently, one former Altadena resident traveled from Palm Springs to join an outing. On Facebook, the group has grown to over 1,300 members, where Lohman-Janz, who has a full-time marketing job, spends her free time keeping the group informed about planned outings while updating the “Altadena Dining Club Passport” with a list of businesses and their opening status.

“The response, it’s both surprising and not. Altadenans just really want to get together,” Lohman-Janz said. “It’s definitely such a tragedy. People want a nice thing to focus on, at least for just a couple hours.”

People at an outdoor safe

Benji Zobrist, a member of Altadena Baptist Church, passes out surveys about what the church should consider when rebuilding at an Altadena Dining Club meeting.

On Oct. 21, as more members arrived, Orozco prepped the dishes while his niece, Jennifer Orozco, took orders and relayed them to the chef. Inside, an entire wall was taken up by a mural that Orozco commissioned a friend to paint, while popular Spanish songs lilted gently from a large TV.

“Fried chicken sandwich on white!” she called.

Lohman-Janz ordered the potato tacos and her husband a potato burrito. It was the first time she had been to the restaurant, she said, after someone in the dining club suggested it as a meetup spot. In a way, she said, the club was helping make up for the places she missed over the years.

Juan Orozco greets Broke Lohman-Janz at his restaurant

Juan Orozco, owner of Lucy’s Place in Altadena, greets Brooke Lohman-Janz at his restaurant.

When longtime Altadenans Hipolito and Elizabeth Cisneros arrived, Orozco stepped out to greet the couple, who had previously lived just a block from the restaurant until the fire burned down their home.

Hipolito asked about the chicken fajitas, and Orozco asked what he thought about shrimp fajitas. “Shrimp fajitas sounds good,” he replied.

When the plates came out, Marialyce Pedersen, a dining club member, exclaimed, “Where was that on the menu? Oh my God.”

Like the Cisneroses, Pedersen has attended several dining club meetups since losing her home in the Eaton fire. She has moved back onto her lot, sharing a tiny home with her husband. The dining club has been a way to build community and visit old haunts, such as Lucy’s.

“Since the fire, I most relate to other people who also experienced it,” Pedersen said.

Naturally, the conversations at the tables returned to the night of the fire and how they were coping. They stayed late into the evening, as the sun settled and a light rain fell for a few moments. From Lucy’s, the Altadena foothills loomed in the background.

People eating at an outdoor cafe

Members of the Altadena Dining Club come together at Lucy’s Place on Oct. 21.

In the same plaza, Jessica Christopher, co-owner of the Altadena Cookie Co., was locking up for the day when she spotted the dining club members gathered at Lucy’s. As a fellow business owner, Christopher has felt the impact in foot traffic. The business had been on the cusp of a grand opening when the Eaton fire hit, and they were forced to replace all their equipment after smoke contamination. Now, nine months later, she and her fellow co-owner, Michelle Taylor, are planning once again for their grand opening this week.

As she spends most of her days preparing, she often sends her son to grab a burger at Lucy’s — no lettuce, no tomatoes, just meat, cheese and buns — to support Orozco in any way she can.

On this evening, she joined the dining club with a Lucy’s burger and fries of her own, asking: “What else is there if you can’t help each other survive?”




This story originally appeared on LA Times

Belgian Waffles

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There’s nothing like my homemade Belgian waffles! They’re crisp on the outside, soft and fluffy on the inside, with deep pockets for all the syrup and butter. The secret is whipping the egg whites for that light, airy texture!

Belgian Waffles

A Reader’s Review

I made these on a whim this morning and my family all agreed that they were the best waffles! Thank you, this one is a keeper.

– Sariah

Why You’ll Never Go Back to Box Mix

  • Light and Fluffy Every Time: Whipping the egg whites gives these waffles that perfect combo of crispy edges and soft, airy centers.
  • Classic Belgian Texture: Thick batter and deep pockets create that Belgian style. Golden, fluffy, and ready to hold all your syrup and toppings.
  • Family-Approved: After making tons of batches, this recipe has become a family favorite. It’s consistent, reliable, and better than box mix!

Belgian Waffle Ingredients

Overhead shot of labeled ingredients.
  • Oil: Use a neutral oil like vegetable or canola, or swap for cooled, melted butter for a richer flavor.

Homemade Belgian Waffles Recipe

I used to think boxed mix was the way to go for easy pancakes and waffles, until I made this waffle recipe! I have never looked back! These come together with not much more effort, and the results are well worth it!

  1. Dry Ingredients: In a large bowl, whisk all-purpose flour, sugar, baking powder, and salt, then set aside
  2. Separate Egg Whites & Yolks: Crack and separate 2 large eggs. Place the egg yolks and whites into two different mixing bowls.
  3. Whip Egg Whites: Beat the egg whites with a hand mixer until stiff peaks form. Be careful not to over mix! Set aside.
  4. Combine Wet Ingredients: Add milk, vegetable oil, and vanilla extract to the bowl with the yolks, then whisk to combine.
  5. Combine Wet & Dry Ingredients: Add the flour mixture to the milk mixture and stir until just incorporated.
  6. Fold & Cook: Gently fold the beaten egg whites into the batter. Preheat the Belgian waffle maker according to the instructions and spray it with non stick cooking spray. Pour the batter into the hot waffle iron, then cook until golden on the outside. Top with your favorite toppings!

Alyssa’s Pro Tip

Egg Whites! Don’t skip separating the eggs and beating the whites! Beaten egg whites create a fluffy waffle by incorporating air into the batter!

Print

Belgian Waffles

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Crispy on the outside, soft and fluffy inside! These classic Belgian waffles are a family favorite and better than anything from a mix.
Course Breakfast
Cuisine American
Keyword belgian waffles, belgian waffles from scratch, belgian waffles recipe, homemade belgian waffles, waffle recipe
Prep Time 10 minutes
Cook Time 15 minutes
Total Time 25 minutes
Servings 6 waffles
Calories 413kcal

Ingredients

  • 2 cups all-purpose flour
  • ¼ cup granulated sugar
  • 1 tablespoon baking powder
  • ½ teaspoon salt
  • 2 large eggs separated
  • 1 ¾ cups milk
  • ½ cup vegetable oil or canola
  • 2 teaspoons vanilla extract

Instructions

  • In a large bowl, whisk together 2 cups all-purpose flour, ¼ cup granulated sugar, 1 tablespoon baking powder, and ½ teaspoon salt. Set aside
  • Crack and separate 2 large eggs. Place the egg yolks and whites into two different mixing bowls.
  • Beat the egg whites with a hand mixer until stiff peaks form. Be careful not to over-mix! Set aside.
  • Add 1 ¾ cups milk, ½ cup vegetable oil or canola, and 2 teaspoons vanilla extract to the bowl with the yolks, whisking well to combine.
  • Add the flour mixture to the milk mixture and stir, just until incorporated.
  • Gently fold the beaten egg whites into the batter.
  • Preheat the waffle iron according to the manufacturer's instructions and spray it with non-stick cooking spray. Pour the batter into the hot waffle iron. Cook until golden on the outside.

Video

Notes

Storing & Reheating Instructions
  • Refrigerate: Store waffles in an airtight container or ziplock bag for 3–4 days.
  • Freeze: Let waffles cool completely, then store in a freezer-safe bag for up to 3 months.
  • Reheat: Microwave for 15 seconds, then toast for 1–2 minutes until warm and crisp.

Nutrition

Calories: 413kcal | Carbohydrates: 44g | Protein: 8g | Fat: 22g | Saturated Fat: 5g | Polyunsaturated Fat: 11g | Monounsaturated Fat: 5g | Trans Fat: 0.1g | Cholesterol: 63mg | Sodium: 455mg | Potassium: 174mg | Fiber: 1g | Sugar: 12g | Vitamin A: 195IU | Calcium: 220mg | Iron: 2mg

What To Top Your Belgian Waffles With

The Belgian Waffles are perfect for loading up with all the toppings! Fresh fruit with whipped cream, or fancy butters like my Cinnamon Honey Butter, or Apple Butter. My favorite is classic buttermilk syrup. Here are a few more syrups to try!

Stack of Belgian waffles on a plate.



This story originally appeared on TheRecipeCritic