Prime Day prices may not be Amazon’s best-ever offer

Just because something is discounted on Prime Day doesn’t mean it’s the best deal you’ll see anywhere, or even all year.

Naturally, Amazon will offer the best prices on its own gear like the Kindle, Fire TV streamer and private-label clothing. For example, the e-commerce giant is already advertising a 24-inch Fire TV for only $90, nearly half the retail price, while other early deals include up to 55% off the second-generation Echo Show, Kindle Paperwhite and Eero Mesh Wi-Fi routers.

Keep in mind that some items will be reduced further down the road. Prices on mattresses and outdoor furniture are likely to be lower around Labor Day, toys get marked down the most on Black Friday and Cyber Monday, and TVs generally hit their lowest price point ahead of Super Bowl Sunday.

Even Amazon is looking beyond its own Prime Day with a second sales event now slated for the fall.

Competing sale events are upping the ante

Other bargains are not exclusive to Amazon at all. WalmartTarget and Best Buy, among others, are holding competing deals events — as they have in previous years — to coincide with Amazon Prime Day 2022.

This time, Target’s 72-hour “Deal Days” kicks off earlier and runs for longer, starting on July 11, one day ahead of Prime Day. Plus, Target will price match select Prime Day deals and take an additional 5% off for RedCard members.

“Every year, they become a little bit more competitive,” Burrow said.

Also expect to find equally worthwhile deals at Walmart on kitchen appliances, vacuums and Nintendo Switch accessories, he said, and count on Best Buy to compete on electronics and Apple devices.

Meanwhile, other retailers, including Bed, Bath & Beyond, Kohl’s, Overstock, Samsung and Saks Fifth Avenue, will offer their own major markdowns, according to Rakuten’s retail and shopping expert Kristen Gall. 

How to make sure you’re getting the best deals

To find the lowest prices overall, start crunching the numbers now, advised Kristin McGrath, a shopping expert at RetailMeNot.

Price trackers are the easiest way to monitor just how good a deal really is, especially for big-ticket items.

Kristin McGrath

shopping expert at RetailMeNot



This story originally Appeared on Cnbc.com