Instagram/@djokernole
Hublot, a high-end watch-making company, has finally released the last and third installment of its collaborative trilogies with the famous tennis player Novak Djokovic. The ‘Big Bang Tourbillon Novak Djokovic Goat Edition’ is a homage to the player marking the hard-court win of 72 over the years. The only available copies are extremely limited and there are just 72 pieces issued with unique numbers. The tie-up between the brand and the world-record champion is further strengthened by this release and thus a celebration of a legacy that, in fact, is still alive, as the company puts it.
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The announcement was made through one simple but very powerful message. ‘The end of the trilogy,’ were the words that began it. ‘Blue, a homage to hard courts. 72 wins. 72 timepieces. It.’ The post highlighted the words ‘Endurance. Consistency. Dominance’ which not only reinforced the position of the Djokovic’s career but also hinted a shift from concluded tales to an everlasting evolution. It predicted the legacy would continue ‘growing with each win in the future.’
This endorsement is not just a simple celebrity endorsement. It is rather an artistically crafted tribute to a great achievement, an achievement that has been the deciding factor in separating the best players ever, the most elite group by a mere hairs-breath. The total wins on hard courts alone is a phenomenal 72, which is a statistic that automatically secures Djokovic’s entry into the GOAT debate. The watch, a stunningly complex tourbillon, mimics the athlete’s hard work and unwavering accuracy. The 100,000 Swiss Francs, revealed in the comments, suggests that it is indeed a trophy for only the most serious collectors.
The audience response was immediate and showed only respect for Djokovic. One user wrote, ‘The real “What a MAN!”. Everything that he wears looks more beautiful than anybody on him. You chose an excellent model, Hublot. And, even though Nole may not wish to answer that question for obvious reasons, He is the GOAT.’ The user’s stunning and timeless opinion was confirmed by another user who wrote, ‘Victories, just like time, are counted. Novak is timeless!’
Practical questions were raised really soon. A curious follower asked, ‘What happens when he takes home his 73rd next week?’ Hublot’s official account gave a rather thriller-like response, saying that the watches are ‘numbered but not limited.’ They added that if Jugovic wins a tournament, they would produce an additional watch in the color of that tournament’s ground. This clears the road for a future series of super rare one-of-pieces directly connected to Djokovic’s propping up career, which is a clever way to keep the collection alive.
Another user asked the big question right away: ‘Wowawiwa, veri najs, how much?’ The brand was nice enough to reveal the recommended price in the six-figure dollar range which is definitely the case that accentuates the release’s exclusivity. A comment from a supporter among the comments expressed the political issue of his wish to see Djokovic as President while he was lauding, even wrote in Serbian: ‘Djole, brother, you are our sun! The whole team loves you. We wish you every success in everything you do. We wish you to become president.’ This comment was received with mixed feelings, and another user dryly responded, ‘yeah we can add another corrupt leader to the world,’ which reminds us that Djokovic’s influence sometimes overflows beyond sports and into the larger national discussions.
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But then again, no one can argue that the story Hublot has told and the reporters have backed is one of unparalleled triumph. A very poetic statement describing Djokovic’s present position in the game seems to fit perfectly: ‘you are the one who other players are all chasing.’ The revealing of the last part of the trilogy is not a conclusion but a landmark. It is less like the end of a story and more like a new beginning. As long as Djokovic is winning, his connection with Hublot will always find new ways of celebrating the merging of sports excellence and high-horology art of wearable. The last chapter of the trilogy is released, but the saga of the champion it honors still has a lot of fresh pages. The tennis elite, including figures like Carlos Alcaraz, continue to shape the sport. Djokovic recently shared a glimpse of his intense winter training ahead of the new season. He has also been known to absorb Greek god energy during training breaks in Athens. His influence extends to his gear, with the launch of his new ASICS Court FF 3 Novak shoes across Asia.
This story originally appeared on Celebrityinsider
