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HomeTECHNOLOGYRecord iPhone sales & Services growth carry Apple to the top

Record iPhone sales & Services growth carry Apple to the top


Apple stock ended trading on Friday as the world’s most valuable publicly traded company, overtaking Nvidia for the first time since April 2025 after a sustained recovery for the iPhone maker met a sharp selloff in chip stocks.

Apple shares closed at $333.74, leaving the company with a market capitalization of approximately $4.88 CAP trillion. Nvidia ended down about 3.5% on the day, with a value of about $4.86 trillion.

The distinction is largely symbolic, and a lead this narrow could disappear during the next trading session, if not in after-hours trading over the weekend. Still, Apple’s return to the top caps a striking reversal from the tariff, China, and artificial intelligence concerns that weighed on its shares the last time it held the position.

Apple took a difficult route back to the top

Apple entered the spring of 2025 facing doubts about whether its first Apple Intelligence rollout could drive meaningful upgrades. The company confirmed on March 7 that its more personalized Siri features were taking longer than expected.

Tariff fears added a more immediate financial threat. Apple shares lost about 15% during the first half of 2025 as investors considered the company’s reliance on Asian manufacturing.

At the time, Tim Cook warned that tariffs could add about $900 million in costs during the June quarter. It ultimately paid $800 million, but has filed for a refund of those, which Apple says will be used to expand US manufacturing.

Nvidia moved in the opposite direction. Surging demand for AI processors carried the chipmaker back to the top of the market in June 2025, past $4 trillion the following month, and briefly beyond $5 trillion in October.

Apple’s underlying business nevertheless began producing results that were difficult for Wall Street to dismiss. Revenue rose 10% to $94 billion during the June 2025 quarter, followed by an 8% increase to $102.5 billion during the September quarter.

Strong early demand for the iPhone 17 helped Apple reach a $4 trillion valuation in October. Services continued producing record revenue and substantially higher margins than the company’s hardware divisions.

Apple shares lost about 15% during the first half of 2025

Momentum accelerated during fiscal 2026. Apple reported an all-time record of $143.8 billion for the holiday period, up 16%, followed by a March-quarter record of $111.2 billion, up 17%.

The March quarter set records for total revenue, iPhone revenue, earnings per share, and Services. Greater China returned to strong growth despite earlier concerns over local competition and delayed Apple Intelligence features.

Wall Street changed how it views Apple’s AI strategy

Apple previewed Siri AI at WWDC in June, demonstrating the personal context, onscreen awareness, app control, and conversational features promised in 2024. The technology is due with the fall operating-system updates and is already available to beta testers.

The launch reinforced Apple’s strategy of adding AI to products and services without matching the massive infrastructure spending of Microsoft, Alphabet, Amazon, and Meta. As investors question those returns, Apple can leave much of the model and data-center expense to partners while distributing AI features across more than two billion active devices.

Silver smartphone lying face down on a white surface, showing a large camera module with three lenses, near a dark mug with a wooden handle on a gray textured matThe March quarter set records for total revenue, iPhone revenue, earnings per share, and Services

Apple is also nearing its first CEO transition since 2011. Tim Cook will become executive chairman on September 1, with hardware engineering chief John Ternus succeeding him, but the planned handoff has done little to slow the stock’s rise.

Nvidia’s decline helped Apple finish the job

Apple didn’t retake the top position because of a single announcement or earnings report. Its valuation recovered over more than a year, while Nvidia’s decline on Friday erased enough market value to allow Apple to move ahead.

Nvidia’s role in the AI industry hasn’t diminished. Its processors remain central to the data-center expansion that pushed the company past Apple, and even a modest rebound could reverse their positions again.

Apple’s return instead suggests Wall Street no longer sees massive AI spending as the only credible path to growth.

After spending much of 2025 as the industry’s most conspicuous AI laggard, record iPhone sales, Services growth, a China recovery, and a tangible Siri roadmap have made Apple’s restraint look more like strategy than failure.



This story originally appeared on Appleinsider

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