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Ahead of the holiday season, Amazon launches its Prime Big Deal Days shopping event. Just about everything from the retail giant is marked down with savings up to 50% off list prices, sitewide.
Want to beat the holiday rush? Now is the best time to save big before Black Friday, but act fast, these massive savings are only active for 48 hours.
When is Amazon Prime Big Deal Days 2026?
In 2026, Prime Big Deal Days start on Tuesday, Oct. 6, with a start time of 12:01 p.m. PT/3:01 a.m. ET. It ends the following day on Wednesday, Oct. 7, at 11:59 p.m. PT/2:59 a.m. ET (Thursday, Oct. 8).
What’s on Sale During Prime Big Deal Days 2026?
According to Amazon, just about every category, including tech, streaming, audio, books, fashion, beauty and others, is on sale throughout the two-day shopping event. While some discounts are only active for a short period of time, a majority of sales stay active until the very last minute of Prime Big Deal Days.
Additionally, your favorite recording artists’ official merch and apparel are discounted too, such as Taylor Swift, Drake, Dolly Parton, The Beatles, Gracie Abrams, KATSEYE and others.
Is Amazon Big Deal Days Only for Prime Members?
Although you don’t have to be an Amazon Prime member to get a few deals during Prime Big Deal Days, most, if not all, of the best deals and deepest discounts are only available for members. It’s one of the perks of being an Amazon Prime member.
How to Sign Up for Amazon Prime Membership for Free
However, if you’re not an Amazon Prime member, you can still activate the best discounts for Prime Big Deal Days for free.
You can sign up for a 30-day free trial to take advantage of all that Amazon Prime has to offer, including access to the shopping event. It also comes with access to Prime Video, Prime Gaming and Amazon Photos; as well as fast free shipping in less than two days with Prime Delivery, in-store discounts at Whole Foods Market and access to exclusive shopping savings, like Prime Big Deal Days in October and Black Friday in November, plus other perks. Learn more about Amazon Prime and its benefits here.
After the free trial is over, the standard membership goes for $14.99 per month, or $139 per year. But, if you’re a young adult between the ages of 18-24, you can get Amazon Prime for 50% off its regular price, just $7.49 per month, or $69 per year. Prime for Young Adults even as a six-month free trial.
This story originally appeared on Billboard
