Gucci gives the New York sidewalk a wardrobe upgrade in its cruise 2027 GucciCore campaign. Here, sharp suits share the street with glossy leather and statement color. Photographed by Peter Funch, the campaign takes inspiration from the bond between people and the city around them.
Groups cross paths, each bringing a different style to the scene. First shown on a Times Square runway in May, the GucciCore collection builds on the pieces that define Gucci. There are peacoats, trench coats, crisp shirts, business suits, and pencil skirts, all served with Italian glamour.
Gucci Cruise 2027 Campaign

The styling makes those staples feel fresh. A bright pink pantsuit cuts through a sea of dark shades. A red peacoat with gold buttons brings refinement to flared black trousers. Elsewhere, a fitted leather jacket tops a printed shirt and sleek pencil skirt, finished with pointed heels.

There is plenty of drama, too. A yellow printed dress pairs puff sleeves and pleats with a wide logo belt and tall black boots. Shaggy collars add volume, while a long black leather trench brings a cool edge.

Gucci bags help pull the looks together, from roomy monogram totes to shoulder bags with gold hardware. Slim sunglasses, dark denim, and chunky loafers keep the fashion grounded in city life.
What happens when the focus shifts from the whole outfit to the bag? Explore Gucci’s fall 2026 bag campaign.


This story originally appeared on FashionGoneRogue
