A constant issue throughout Apple’s latest earnings call was the cost of memory. John Ternus warned several times that the company has only a few ways to minimize the impact for consumers.
Even as Apple reported better than expected results in its Q4 earnings call, both Ternus and Chief Financial Officer Kevan Parekh cautioned analysts about the problems of high memory prices.
“Let me give you an overall view on memory,” John Ternus said. “What we’re seeing with memory pricing right now is unprecedented. And as we said earlier in the September quarter, we did see higher memory costs as compared to the June quarter, which were partly offset by the benefit of carry-in inventory and lower costs on certain non-memory components.”
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