Hallucinations are a problem with any AI, especially when it involves summarizing content, so instead, Apple could let Siri AI provide news directly from an outlet via paid partnerships.
The iOS 27 beta is underway, and with it, users can test the new Siri AI. One of the first things users might notice with Siri AI is its tendency to share blocks of text pulled from sources rather than summarizing it.
According to a report from The Wall Street Journal, Apple is reaching out to publishers to enter multi-year deals that would supply journalistic content for use with Siri AI. The details of the deals haven’t been shared, but it seems Apple is seeking a pay-as-you-go model with a possible nine-figure budget for payments.
The model differs from Apple’s previous partnerships with publications and AI training, which involved bulk payments for training datasets. Instead, Apple appears to be planning to pay as content is used, similar to Apple News.
That would mean if a user asks for information regarding a news story or report that is a part of this partnership, the partner would get paid for delivering that content. The user would also benefit from being provided human-written content unaltered from an original source, at least, if it is presented that way.
Given how Siri AI provides direct snippets from sources today, it seems likely that paid partnerships could provide entire articles within the interface. It also would align with how the rumored Apple Intelligence-powered Apple Health tool is expected to work.
Apple hasn’t announced any such partnership just yet, but it could come as a part of the iPhone 18 Pro event in September. The company will be heavily promoting Siri AI and its upgrades as it launches to the public, so a publication partnership would be the perfect thing to announce at the time.
This story originally appeared on Appleinsider
