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HomeFASHIONDior's Pre-Fall 2025 Campaign is a Dreamy Ode to Japan

Dior’s Pre-Fall 2025 Campaign is a Dreamy Ode to Japan


Dior debuts pre-fall 2025 campaign. Photo: Yuriko Takagi / Dior

Dior’s latest pre-fall 2025 campaign feels like walking through a zen garden. Shot in Japan by Yuriko Takagi, the visuals are soft, ethereal, and filled with movement. Models Mika Schneider, Claudia Campana, Dru Campbell, Hanaka Hori, and Rinno Ogahara wear looks that mix Dior’s French elegance with traditional Japanese style.

Dior Pre-Fall 2025 Campaign

Dior showcases Japanese-inspired designs with its pre-fall 2025 campaign.
Dior showcases Japanese-inspired designs with its pre-fall 2025 campaign. Photo: Yuriko Takagi / Dior

The clothes tell a story. Flowing tunics and kimono-inspired dresses are draped in sheer silks and chiffon. The color palette is muted but rich. There are blush pinks, soft blues, and ivory tones that meet gold accents and ombré effects.

Dior dress pre-fall 2025
Dior pre-fall 2025 campaign. Photo: Yuriko Takagi / Dior

Each piece is finished with intricate embroidery, including blooming florals and branches that mirror Japanese brushwork. Some coats feature painted motifs, others are styled with classic Dior handbags. The models’ hair is slicked back into long braids, adding a clean, modern edge.

Mika Schneider fronts Dior's pre-fall 2025 campaign.
Mika Schneider fronts Dior’s pre-fall 2025 campaign. Photo: Yuriko Takagi / Dior

Stylist Elin Svahn enhances the graceful silhouettes with platform sandals and oversized rings. The mirrored set allows the garments to appear from every angle, capturing how the fabric floats as the models walk. This collection honors tradition while embracing innovation, and it beautifully merges cultures through fashion.



This story originally appeared on FashionGoneRogue

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