Ashley Graham is turning heads in Victoria’s Secret’s 2025 Mother’s Day campaign, and it’s all about what moms actually want to wear. Photographed by Carin Backoff, the plus-size supermodel shows off an edit of black-and-white styles that blend lingerie, loungewear, and activewear.
The look is minimal, but the message is clear: modern moms deserve fashion that fits their lives. In one shot, Ashley lounges on a bed in a white bra and panties, layered with a button-down shirt.
Victoria’s Secret Mother’s Day 2025 Campaign
Another frame shows her striking a pose in a pencil skirt, toys scattered at her feet. It’s proof that mom life is always in motion. She also models VSX activewear while smiling in yoga poses, exuding strength and ease.
Stylist Gabriella Karefa-Johnson mixes undergarments with everyday pieces like mini skirts and leather jackets. The vibe is relaxed, yet stylish. These clothes are made to move with you, whether it’s playtime or me-time.
Offered in sizes from XS to XXL and 32B to 44DDD, the collection shows that fashion-forward comfort has no size limit.
This story originally appeared on FashionGoneRogue