TOTEME makes a bold statement with its summer 2025 campaign, shot by Mikael Jansson inside the future Paris flagship before construction is complete. The raw setting, with chipped paint and bare concrete, mirrors the label’s minimalist ethos. It’s refined but never overworked.
TOTEME Summer 2025 Campaign
Model Jeanne Cadieu realizes this vision with poise and quiet strength. The collection blends crisp tailoring with flowing forms. A high-neck knit paired with wide-leg trousers creates a powerful silhouette. Elsewhere, a sleeveless dress glides with sculptural elegance.
Each look is grounded by a focus on clean lines and rich texture, whether in structured outerwear or draped jersey. Stylist Camilla Nickerson keeps accessories minimal yet deliberate. A single pendant necklace and embossed clutch speak volumes without excess. It’s a wardrobe for the modern woman who favors sophistication.
TOTEME co-founder Karl Lindman states, “Mikael’s ability to perfectly capture a mood is something I continue to admire in his work. For the summer campaign, in the open space that will soon be our Paris flagship, he erases the lines between refined and raw—giving a glimpse of what is to come.”
This story originally appeared on FashionGoneRogue
