Tory Burch’s latest collaboration is pure eye candy, literally. The designer teamed up with Swedish candy company BonBon to create a playful, limited-edition collection inspired by gummies, marshmallows, and licorice. Red-haired celebrity Madelaine Petsch, known for her playful style, stars in the cheerful campaign shot by Oliver Hadlee Pearch.
Tory Burch x BonBon Campaign
From the Miller sandals and mini Fleming hobo bags to pastel earrings and charms, each Tory Burch piece in the collection is dipped in sugary colors and textures that mimic BonBon’s iconic sweets. Think banana yellow, bubblegum pink, and cotton-candy blue. It’s just like your favorite pick-and-mix bag.
The accessories come wrapped in special packaging with BonBon’s signature pink and blue. Petsch is seen twirling in a BonBon tee, relaxing in a tub full of candy, and standing in a giant shopping bag. It makes the whole campaign feel fun and nostalgic.
The collection will be sold in North America from May 20 to June 23, in Tory Burch boutiques, select stores, and online. “Each piece reflects our motto that growing up is a trap,” says BonBon’s co-founder Selim Adira. And this collection proves it’s way more fun to stay playful.
This story originally appeared on FashionGoneRogue
