Blackpink’s Rosé Serves Glam in SKIMS Valentine’s Day Ad

Blackpink’s Rosé captures the spirit of love in SKIMS’ Valentine’s Day 2025 campaign. The collection, launching January 23rd at 12 PM ET, features dreamy holiday-inspired pieces like intimate sets and sleepwear.

SKIMS Valentine’s Day 2025 Campaign

Rosé shines in standout designs, including the Romance Lace Cami and Short Set and the Velvet Lace Slip Dress in a playful Cherry Blossom Heart Breaker print. The imagery, shot by Carin Backoff, highlights SKIMS’ romantic vibe with a palette of pink and red.

Rosé’s signature blonde hair is styled in bouncy ringlets, complemented by soft, pink-themed makeup for a sweet yet sultry aesthetic. Props such as oversized broken hearts and floating heart balloons add a whimsical vibe to the visuals.

The APT singer shares about the shoot. “This collection captures that feeling with pieces that are both romantic and cute. I had an amazing time shooting this campaign, and I hope everyone feels as confident and beautiful in these pieces as I did.”