Evercore ISI thinks Apple’s new iPhone Air will be the catalyst for a long-overdue upgrade cycle and has boosted it’s Apple stock price target by a bit, but history suggests that’s a risky bet.
In a note to investors on September 9, 2025, seen by AppleInsider, the research firm raised its Apple stock target to $260, up from $250. Analysts argued that the iPhone 17 lineup, particularly the newly introduced iPhone Air, represents enough of a design shift to reinvigorate demand.
Evercore highlighted five takeaways from Apple’s “Awe Dropping” event in Cupertino. Analysts believe these moves mark the start of a new multi-year roadmap for iPhone sales.
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