No specific job positions have been listed yet, and neither the opening date nor the exact location of the store has not been confirmed. Apple says only that the new store is “coming soon,” with no address details.
As with many recent Apple Stores, the downtown Detroit store’s site features a bespoke Apple logo. Unlike ones such as the new Miami store, however, the new artwork can’t yet be downloaded.
As for the location, it’s believed that Apple has taken over over two currently closed storefronts between 1426 and 1434 Woodward Avenue, according to the Detroit Free Press.
When opened, the new store will mark the fourth Apple Store in the general Detroit area, and the seventh in the state of Michigan. The other three Detroit stores are Apple Twelve Oaks in Novi, Apple Somerset in Troy, and Apple Partridge Creek in Clinton Township.
The proposed new store site is currently represented by Bedrock Real Estate, which owns the building there. Bedrock owner Dan Gilbert first told reporters of his hopes for getting an Apple Store in the area in 2015.
Renovation signage has been up at the proposed site since June 2024, and Gilbert was also involved in setting up an Apple Developer Academy in the city in 2021.
A new Apple Store could help further revitalize the downtown core in Detroit, which has seen an uptick in economic development in recent years. The new store would be situated between a boutique hotel and the former Hudsons building, now the headquarters of automaker General Motors.
Dehydration, stress and tension a three factors that give rise to headaches. But did you know that fragrances can worsen them too?
Despite their pleasant aroma, perfumes are often overlooked as a cause of headaches, according to Dr Lawrence Cunningham, a retired GP.
In an exclusive interview with the Express, the UK Care Guide expert explained: “Strong smells, including perfumes, can activate nerve pathways in the nose and brain, potentially leading to a headache.
“This can be particularly true for those who are sensitive to chemical compounds found in many fragrances. In the past, I’ve had patients who describe their headaches as migraines triggered by exposure to strong scents.
“These fragrances can cause a reaction in the trigeminal nerve, which is responsible for sensations in the face and motor functions such as biting and chewing.”
Interestingly, Dr Cunningham’s views are supported by NHS guidance, which suggests that strong-smelling household cleaners, air fresheners, and even shampoos can cause headaches.
“If you think housework is giving you a headache, you could be right,” the health authority advises. “Household cleaners, along with perfumes and fragranced air fresheners, contain chemicals that can bring on headaches.
“If you’re susceptible to headaches brought on by certain smells, avoid heavy perfumes and strong-smelling soaps, shampoos and conditioners. Use fragrance-free air fresheners and household cleaners, and keep your doors and windows open as much as possible at home. If a colleague’s perfume is bothering you, put a fan on your desk at work.”
Similarly, Dr Cunningham said that a ‘multi approach’ is required to prevent headaches. Strong perfumes can play a part, but numerous stressors can amplify the pain.
Aside from stress and dehydration, a lack of sleep and bruxism are among other factors. The latter refers to teeth grinding during sleep, which may give rise to both head and jaw pain.
“I always recommend maintaining a regular sleep schedule and creating a restful sleep environment,” Dr Cunningham added. “This can significantly reduce the frequency of headaches.
“Staying hydrated is equally crucial, as I’ve seen many headaches improve simply by ensuring adequate water intake throughout the day. For those prone to tension headaches, regular exercise and stress management techniques like yoga or meditation can be beneficial.
“I also suggest keeping a headache diary to help identify and avoid potential triggers. For pain relief, over-the-counter medications can be effective, but it’s essential to use them sparingly to avoid rebound headaches.”
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Being able to communicate across languages is a necessity for business owners who want to expand into international markets, manage a diverse team, or make connections around the world. Free options like Duolingo are available, but they’re free for a reason.
If you want a language learning platform that takes itself seriously, try Babbel. Developed by more than 100 expert linguists, Babbel provides 10,000+ hours of lessons across 14 languages. Plus, the price for a lifetime subscription just dropped. Instead of paying $599, it’s now just $129.99.
What makes Babbel a worthwhile investment?
Whether you’re aiming for fluency to negotiate with international clients or just need essential phrases for business travel, Babbel’s lessons are tailored to practical, real-world scenarios. Topics range from professional conversations and navigating meetings to cultural nuances.
Babbel gives you 14 languages to choose from, including
French
Spanish
German
Italian
Russian
Danish
Business owners don’t have much time to spare, but tight schedules still have room for a few language lessons when they’re only 10 to 15 minutes long.
The app works seamlessly on smartphones, tablets, or desktops, and your progress syncs to your account. Offline access also means your team can make productive use of travel or downtime without requiring Wi-Fi.
Babbel goes beyond traditional learning methods, incorporating speech recognition technology to refine pronunciation and cultural understanding. This helps make sure that users not only learn vocabulary but also communicate authentically, avoiding misunderstandings that can arise in cross-cultural interactions. That’s especially important in high-stakes conversations in the professional sphere. Personalized review sessions reinforce key concepts, making the learning process both efficient and effective.
It’s hard to not to laugh at all the lame attempts by corporate America to dress up its Diversity, Equity and Inclusion policies as something more palatable to the American people and the Trump administration.
And yet some of the nation’s biggest companies keep trying.
DEI is a noxious orthodoxy that divides people by race and gender, then degrades merit over intersectionality metrics when making decisions on hiring and promotion.
Until recently, corporations embraced it as part of the great woke awakening I describe in my book “Go Woke Go Broke; The Inside Story of the Radicalization of Corporate America.”
Most Americans hate this stuff because it’s patently unfair.
Consumers began boycotting brands that went there in ads and sales gimmicks.
It’s also on dubious legal grounds with Trump’s recent anti-DEI executive orders and a 2023 SCOTUS ruling ending affirmative action in college admissions.
Now the business world is putting lipstick on this proverbial pig.
Whether this will work in appeasing Trump, their employees and rebellious consumers, I’ll save for another column.
Meanwhile, let’s explore the DEI makeover and all of its illogical rationales.
I’ll start with BlackRock, the nation’s largest money management firm.
DEI was so ingrained in the corporate culture there that managers were literally threatened with lower pay if they didn’t meet diversity goals in hiring or promotions.
Employees were subjected to diversity training that amounted to brainwashing.
The company’s 2022 DEI guide was replete with the awful lettering.
Fast forward to today, and here’s where woke stands at BlackRock.
Its DEI guide has been rebranded.
It’s called “Together As One,” touting how the firm’s “inclusive orientation . . . helped to make BlackRock what it is today.”
The acronym DEI makes plenty of appearances, but the words “Diversity, Equity and Inclusion” are rarely mentioned.
The notion of “Equity” or guaranteed outcomes is what led to hard-and-fast quotas in corporate America in recent years.
BlackRock now defines it as something more inclusive, “fair access to opportunities to advance, succeed, and be their best, authentic selves.”
People at BlackRock also tell me the firm has achieved diversity goals at its portfolio companies, so no more DEI proselytizing there as well.
Controversial and woke Environmental Social Governance investing has been downgraded as a priority.
CEO Larry Fink won’t even mention the words in public.
My sources say BlackRock is planning more watering down of its wokeness.
I guess that will be real progress.
Dimon still a fan
At JPMorgan, the nation’s largest bank, CEO Jamie Dimon is a big fan of DEI.
It’s plastered all over the company’s website, which touts the stat that “58% of new US hires are racially or ethnically diverse.”
Dimon, famously, was photographed taking a knee when visiting a branch office during the social-justice riots after the death of George Floyd, seemingly in support of the radical Black Lives Matter movement.
Yet people at the bank assure me the company has been weaning itself from the most far-reaching DEI interpretations.
Dimon ordered a review of DEI policies after the SCOTUS affirmative action decision to ensure that hiring quotas don’t exist.
The company seeks a diverse workforce that tries to match the racial and gender composition of the population in areas where it does business and then picks the best people.
There are no quotas.
That’s when I brought up that 58% “diverse” hiring number, which obviously doesn’t match current US demographics and seems very quota-forward.
JPM’s explanation: It represents the population of urban areas where the bank’s branches are largely located; JPM hires lots of tech people who are often of Asian descent.
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But if JPM is unwoking itself, why does it still support a group called the Human Rights Campaign, a left-wing organization that keeps tabs of corporate fealty to DEI and worked to defeat Donald Trump in the 2024 election?
According to HRC’s website, JPM is a “platinum partner” and, I am told, provides funding.
JPM officials say the big bank is now aware of the group’s leftist leanings and has not committed to whether it will fund HRC going forward.
They also assure me Dimon’s kneel in that 2020 photo was simply not to block the people behind him.
Good to know.
Then there’s Bank of America, the nation’s second largest bank, run by a CEO named Brian Moynihan, who can be pretty sickeningly woke when he wants to be.
During the social-justice riots, when the left wanted the American people to believe racial injustice is everywhere, Moynihan’s bank came up with a scary way to scare bigotry out of its employees.
‘Racial Equity Challenge’
In early 2021, it partnered with the United Way. which created “A Racial Equity 21-Day Challenge,” a type of racial-sensitivity training teaching the finer points of critical race theory, including “intersectionality, white privilege, white fragility and systemic racism,” and how “white people have more limited imagination . . . [and] contribute to racial tension, hatred,and violence in our homes.”
The challenge’s invitation was sent to all BofA staffers in its Charlotte, NC, hub, one of the bank’s largest employment centers.
It’s unclear how many people decided to challenge their inner racism, but when the idiotic spectacle was leaked to the media, management was so embarrassed that it decided no more challenges going forward.
These days, a BofA flack concedes the bank’s DEI agenda is being reshaped to comport with current law and the mood of the country.
“We continually evaluate our programs in light of new laws, court decisions and, more recently, executive orders from the new administration,” he said in a statement.
The nation urgently needs Congress to save the Trump tax cuts, but Republicans in Congress are going to need some fancy footwork to make that happen.
To get any budget items passed, GOP lawmakers — and President Donald Trump himself — will need to accept compromises.
Blame the math.
For starters, cementing votes will be a monster hurdle, since GOP control in each house is dangerously thin.
Equally problematic: If all the Trump tax cuts pass, revenue won’t cover spending — and the last thing Republicans will want to do is increase red ink.
Trump & Co. will have to jettison some of their pet tax rollbacks, or find more spending cuts.
As for corralling votes, consider: In the Senate, Republicans can bypass a Democratic filibuster (which requires 60 votes to break), but only if they confine their bill to budget issues.
And even so, they hold just 53 seats, so can’t lose more than three just to get a simple majority.
The House has no comparable filibuster, but with just a 218-215 edge, Republicans can lose just two votes — one, if Rep. Elise Stefanik (NY) quits to become UN ambassador and leaves her seat vacant.
And GOP hardliners have already proven they’ll make common cause with Democrats if they don’t get their way.
Dems, meanwhile, have threatened to block GOP budget bills they’re not happy with, even if it means shutting down the government.
No wonder House Republicans hope to dispense all their tax-and-spend issues in “one big, beautiful bill,” as Trump calls it: They fear they’ll only get one chance to muster a majority.
Yet that conflicts with the Senate’s preference: to pass one bill immediately, providing funds for defense and immigration, and another later to save Trump’s 2017 tax cuts, which expire this year.
An even bigger problem: Making all of Trump’s tax cuts risks driving up an already astronomical deficit even more.
On Thursday, the key House committee passed an initial blueprint calling for a maximum $4.5 trillion in tax cuts — well short of what’s needed to cover all of Trump’s asks: i.e., tax-free tips, overtime and Social Security, raising the cap on the state- and local-tax deduction, etc.
GOPers added a provision to up that maximum under certain conditions, but something will still likely have to give.
And it can’t be the 2017 tax cuts, despite their potentially $3.9 trillion, 10-year price tag.
Those cuts fueled the economy until COVID hit in 2020, and helped rejuvenate it when the outbreak died down. Letting them expire could bring it crashing down.
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Better to look at, say, giving up on not taxing Social Security benefits.
Low-income taxpayers pay little or no tax on Social Security anyway, so cutting this tax would help only wealthier adults. And do little for the economy, since the elderly spend less.
Another option: Leave the SALT cap at $10,000.
Raising it to, say, $100,000 would add $134 billion to the deficit, per the Wharton School of Finance.
Yet the primary beneficiaries would be blue states with recklessly high taxes.
Why subsidize that?
Even tax-free tips might also need to go, though it’s a key Trump promise: Certainly, to keep that vow, the prez will need to make some other tough choice.
To be sure, the more taxes Trump & Co. can get rid of, the better.
But they’ve got to do it without further bloating the deficit.
So Republicans have some brutal decisions to make.
The Rams took the field needing arguably their most impactful win of the season.
The Rams took the field with scrubs.
Say what? A competitive fireball such as Sean McVay and a Super Bowl champion such as the Rams just laying down in a game that meant something?
It was weird. It was wild. It was the scene at SoFi Stadium early Sunday afternoon as the NFC West champions’ potential postseason opponents were being sorted out and the theme of their regular-season finale against the eliminated Seattle Seahawks was becoming clear.
If they beat the Seahawks, they would clinch the third seed and host the inexperienced Washington Commanders next week in the first round.
If they lost to the Seahawks, they would fall to the fourth seed and host the loser of Sunday night’s battle between the two best teams in the NFC, Detroit or Minnesota.
There was seemingly no comparison.
Would you rather play a Washington team with a rookie quarterback and a new head coach for an organization that hasn’t won a playoff game in 20 years?
Or would you rather host one of two teams with the two best records in the NFC? A Lions team that has beaten you twice in the last 13 months or a Vikings team that you had beaten earlier this season but had lost only one other game by two points?
The answer seemed obvious. The Rams seemingly should have played all of their starters to beat the Seahawks and pave the way for an easier Commanders-lined road to the Super Bowl.
That’s not the Rams. That’s not Sean McVay. That’s not the culture of an organization that, even in its darkest times, cowers to no one and challenges everyone.
By playing the benchwarmers Sunday in order to give the starters what is essentially a bye week, McVay was sending two separate messages, both of which powerfully illustrate what this organization has become in their nine years since returning to town.
Quarterback Jimmy Garoppolo (11) looks in disgust after the Rams turned the ball over on downs to the Seahawks when a last-ditch drive failed in the red zone.
(Wally Skalij / Los Angeles Times)
To his team: I believe you can beat anybody.
To the rest of the NFC: Bring it on.
From me: Love it.
The Rams eventually lost to the Seahawks, 30-25, when a last-gasp drive led by backup quarterback Jimmy Garoppolo stopped short because Garoppolo is not Matthew Stafford.
They later learned they will play host to the Minnesota Vikings (14-3) next Monday night in a daunting but doable first-round matchup.
Still love it.
“We’re gonna go swing, we’re gonna shoot our shot, we’re not gonna be afraid to do anything other than go for it,” said McVay Sunday afternoon. “I believe in our team … we respect all, we fear none.”
McVay is more than just swaggers and swashbuckling. McVay is also pretty smart.
McVay wasn’t going to risk injury to his stars — guys such as Stafford, Kyren Williams and Puka Nacua — just to ensure an easier future opponent, and good for him.
McVay wasn’t going to be seen as ducking someone, anyone, anytime, anywhere, and that’s the way it should be.
McVay believes this team can beat anybody, and he wasn’t going to worry about any other locker room besides his own, and that’s a philosophy upon which one builds championships.
”You can’t worry about ducking people if you want to try to be able to advance,” said McVay of his decision to bench his best. “You’re gonna have to play people eventually. I felt like it was the smart move for our football team.”
Perhaps painful proof of this wisdom, backup running back Blake Corum broke his forearm Sunday and will miss the postseason.
McVay, the first coach to regularly give his best players a summer vacation during preseason games, protects his team at all costs. And that’s all that concerns him. Not your team. Not the other team. His team.
Rams cornerback Cobie Durant knocks the ball away from Seahawks receiver Tyler Lockett in the third quarter.
(Wally Skalij / Los Angeles Times)
I asked him, with a hint of astonishment, you really don’t care what team you play, do you?
“No, I don’t, I really don’t,” he said. “You know what’s at stake and you have tremendous respect [but] we’re gonna dive into it, we’re gonna go for it with no fear.”
This attitude rubs off on his players, who started the season 1-4 yet are finishing in typical McVay fashion with nine wins in their last 11 games. For all their struggles, they have both the physical and emotional makeup to steal their way back to the Super Bowl.
”Sucks for them who have to play us,” said Williams.
This is a team that pinned 44 on the Buffalo Bills, tacked 30 on Minnesota, and beat the defending NFC champion San Francisco 49ers twice.
This is a team with a blossoming defense that came of age in a late-season, three-game span during which they held opponents to a combined 24 points.
This is a team that believes in their boss, and acts like it.
“It starts with coach McVay,” said Garoppolo. “When you’ve got a guy like that that brings energy every day, it kind of trickles down to everyone else. Now it gets real fun.”
Fun, because they have the stuff to make playoff opponents miserable.
Rams quarterback Jimmy Garoppolo passes over the Seahawks’ Derick Hall (58).
(Wally Skalij / Los Angeles Times)
They have the field leader. Stafford is one of only five active quarterbacks to have guided a Super Bowl champion, and one of three who are in the playoffs.
They have the running attack that McVay’s teams have often lacked, Williams scoring the third-most rushing touchdowns (14) in the league.
They have a younger version of receiver Cooper Kupp in Nacua, and, even though he’s been aged by injury, they still have Kupp.
Their offensive line is as intact and strong as it has been all season. Their defense recovered quickly from the retirement of Aaron Donald with a youthful energy led by the two brilliant draft picks, Jared Verse and Braden Fiske.
And a team which has endured such kicking struggles in recent years now has a legitimate kicker, rookie Joshua Karty, who booted four field goals Sunday including consecutive successful blasts of 58 and 57 yards.
“Resilient Rams,” said Williams. “No matter what it is, we know we can overcome it because that’s who we truly are.”
It takes breaks to win a Super Bowl. The most dominating team doesn’t always survive. The Rams know this from experience. They know how to make those breaks.
Flash back to 2021, when they backed into the division title on the final day of the season despite an overtime loss to San Francisco.
Jaquiski Tartt (3) laments dropping a potential interception that would have clinched a 49ers’ win over the Rams in the 2022 NFC championship game.
(Icon Sportswire / Icon Sportswire via Getty Images)
After routing the Arizona Cardinals in the first round, they won their second-round game in Tampa on a last-second field goal by Matt Gay after two long Stafford completions to Kupp.
Then, in the NFC championship game at SoFi Stadium, the 49ers’ Jaquiski Tartt dropped an interception late in the fourth quarter, leading to the Rams’ 20-17 victory.
All of this led to a Super Bowl championship win over Cincinnati, and another one doesn’t seem completely far-fetched given the vulnerabilities of the various teams in the tournament.
“There’s a confidence that has been brewing for a long time,” said Williams. “There’s a belief that we’re gonna go out there and do what we do.”
What they did Sunday was bench the starters and lose the game and set themselves up for a difficult first-round playoff matchup.
What they did was peculiar, problematic, and perfect.
OAKLAND — James Harden was happy to be back — but maybe not in this building in these back hallways.
Walking through the guts of the former Oracle Arena after his All-Star practice concluded, it was easy to think about the multiple playoff series that ended when his teams couldn’t get past Stephen Curry, Klay Thompson and Draymond Green.
“I don’t like this place,” he said with a laugh.
Yet Saturday morning in Oakland was just a singular blip on Harden’s All-Star experience, one this year that signifies his return to being celebrated alongside the NBA’s best.
Harden will play in his 11th NBA All-Star Game on Sunday, but it’ll be his first since 2022 and first as a Clipper.
“I never doubted it,” Harden told The Times. “… It was me just, you know, finally being healthy and getting back to my zone. Getting back to who I am and here I am.”
Ahead of Saturday night’s All-Star festivities, players often spoke about the roads they had to travel to make it to this game. For Harden, it was getting healthy. For his teammate and three-point contestant, Norman Powell, it was reinventing himself as a shooter, going from a 28.5% three-point mark in his third year in the league to 42.5% over his time with the Clippers.
“Honestly, I’m just taking it all in in stride,” Powell told The Times. “Last time I was even close to an All-Star event was in Toronto [in 2016 as a member of the Raptors]. Anytime there’s been a break. I’ve been going somewhere. But honestly, just everything to me is like wide eyes — a little kid just trying to understand how it all works.”
Powell was a little happier than Harden to be back inside the former Oracle Arena. He and Indiana All-Star Pascal Siakam were members of the Raptors team that beat the Warriors in the NBA Finals in the last NBA game played in the building.
“It was amazing,” Siakam said. “Great memories in here. I love this building.”
Clippers guard Norman Powell has fond memories of beating the Warriors in Oakland to win the NBA title with the Raptors in 2019.
(Rick Egan / Associated Press)
For Harden, he’s been a constant alongside Powell in leading the Clippers into the playoff hunt while the team allowed Kawhi Leonard to get healthy. Harden is averaging 21.5 points, 5.8 rebounds and 8.6 assists this season.
“The work and the mindset never changed,” Harden said. “It was just the fact that I wasn’t healthy. So I’m just happy that I’m back here. And even like when I was making it, I never took it for granted. I always embrace it.”
More reaction to the Lakers’ Doncic deal
Denver’s Nikola Jokic, the man who has helped knock the Lakers out of back-to-back postseasons, said it’s weird not having Luka Doncic at the All-Star Game because “we always have a good night before the game.”
In the weeks since the Lakers swapped Anthony Davis and Max Christie for Doncic as the main pieces in a three-team deal, players around the league have reacted with open shock.
“Obviously, everyone thought the trade was fake. Everyone did,” Memphis forward Jaren Jackson Jr. said. “I just was double checking to make sure it was real, checking the accounts, stuff like that. Especially if you have group chats, like it’s getting sent in there. …
“It’s definitely too early to tell, sample size, but it’s two great players getting traded for each other. It’s very rare.”
Wembanyama says he’s ready to make All-Star competitive
San Antonio center Victor Wembanyama will make his All-Star Game debut on Sunday and vowed that he would do his part to ensure the game is more competitive than in years past.
“That’s the goal,” he said. “The goal is not to chill, for sure.”
Wembanyama’s competitiveness is an “innate” part of who he is, he said. And playing with the league’s great players and potentially against a team of legends such as Curry, LeBron James and Kevin Durant doesn’t change that.
“I’m not here to make friends,” he said. “I know not everybody thinks like that, but what’s for sure is I’m trying to — I have some questions for some of the greats, the OGs, but I’m definitely not here to make friends.”
There is a lot of doom and gloom priced into the BP (LSE: BP.) share price these days. On one level that’s understandable. After all, the business just posted its worst results in four years. However, with an activist investment fund recently taking a substantial holding, and a major strategy refresh due at the end of February, interesting times are ahead.
Increasing investment
Over the past year, the company has announced significant investment in 10 major projects, spanning its three reporting segments.
In gas and low carbon energy, one of its biggest approved projects is the $7bn Tangguh Ubadari carbon capture, utilisation, and storage (CCUS). Expected to begin operation and production from 2028, it will unlock 3trn cubic feet of additional gas in Indonesia.
In oil production and operations, its investment in Iraq’s Kirkuk oil and gas fields will total $25bn over the lifetime of the project. The fields were first discovered by a consortium, which included BP, 100 years ago. This fact will be key in unlocking the area’s estimated 9bn barrels of oil.
Profitability of renewables
There is little doubt that the market remains deeply sceptical of the company’s continued investment in renewables.
One of the main issues I have is that the renewables portfolio is not reported separately. Lumped into the gas and low carbon energy segment, assessing profitability of individual projects is therefore impossible.
But all is clearly not well. Back in December it divested itself of its offshore wind assets by entering into an equal joint venture with a Japanese company, JERA. Before that, it had already announced it was freezing new investment in wind.
Then there is Lightsource bp and Bunge Bionergia, its solar battery storage and biofuels businesses, respectively. These acquisitions helped push up net debt by $3bn. It has already acknowledged that it will need to bring in a partner for Lightsource. That tells me the path to profitability is going to be challenging, as with its wind assets.
BP future
Murray Auchincloss, the CEO, is coming under increasing pressure to close the valuation gap with US peers. It has already dismissed talk of moving its primary listing to the US. But what about a breakup of its assets?
The fear among the Board must be that this is what Elliott Management will be looking to do. Although the exact amount of its stake is unknown, Bloomberg has reported that its substantial.
During its full-year results presentation on 11 February, the company announced a major reset of its strategy at the end of the month. I quote: “It will be a new direction for bp, and NOT business as usual.”
Despite the negative headlines surrounding the company, I still remain very bullish on the outlook for the stock.
One issue I believe that is being completely overlooked by the market today, is an uncontrollable spike in oil prices. On a scale, I would put geopolitical risks at 10 today. It’s not just wars, but the slow unwinding of globalisation, and countries becoming increasing insular.
BP remains a well-run company with a huge portfolio of high-grade assets. Its share price weakness over the past year has presented a gift to value investors such as myself, which is why I continue to buy when finances allow.
But fantastic as it is, BuzzKill is a bit complex. It falls more in the power-user camp, and it also costs four bucks to use. So all in all, it isn’t for everyone.
NotiAlarm, in contrast, is super-simple and also free. Even if you aren’t inclined to create an entire array of custom filters for your notifications, it does this one thing and does it well — and it’s remarkably easy to get going.
The app does have some mildly annoying ads throughout its configuration interface, but that’s it. You can opt to disable those and support the developer with a one-time $10 upgrade, if you want, but you don’t have to do that in order to put it to work.
Nintendo of America announced that it’s opened purchases of the game-themed alarm clock, Alarmo, to the public so anyone can snag one, with or without a Switch Online membership. The bright red alarm clock comes with a handful of built-in themes to choose from at the start — Super Mario Odyssey, The Legend of Zelda: Breath of the Wild, Splatoon 3, Pikmin 4 and Ring Fit Adventure — and Nintendo says others, including Mario Kart 8 Deluxe and Animal Crossing: New Horizons, will be available for free down the line. Alarmo will also be sold in select stores starting in March, as well as online in other regions.
Alarmo first went on sale back in October, but only for Nintendo Switch Online members. That changed on Friday, when the company announced, “Nintendo Sound Clock: #Alarmo is now available on My Nintendo store, no Nintendo Switch Online membership required.”
Alarmo can wake you up and put you to sleep with sounds and animations from your chosen title, and it has a motion sensor for sleep tracking (though Engadget’s review found the latter to be pretty useless). There’s an undeniable charm to it all; the characters will even celebrate when you finally drag yourself out of bed. The downside is that it costs $100. Still, I can’t say the idea of having a troupe of Pikmin greet me first thing every morning isn’t extremely tempting.