The health campaign will be rolled out throughout the month (Image: Getty)
The NHS and Morrisons have teamed up to put advice on own-brand bath and shower gels, urging people to look out for possible cancer signs. Advice urging people to look out for lumps, swelling, skin changes and unexplained bruising will be printed on a range of nine bottles in Morrisons stores.
The messaging includes “Be body aware” and “Know the signs of cancer” and will be available across 450 stores and online throughout this month.
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Professor Peter Johnson, national clinical director for cancer at NHS England, said: “If you notice a lump, swelling, skin change or anything else that doesn’t look or feel right while you’re in the bath or shower, please contact your GP practice.
“This campaign is about turning an everyday routine into a simple health check reminder, helping people know their bodies better and spot possible signs of cancer earlier.
“In most cases it won’t be cancer but, if it is, finding it early can make all the difference.”
An NHS spokesperson shared that it was open to working with other supermarkets that may wish to add labels to their products.
Ed was 27 when he noticed a dull ache in his right testicle in summer 2024.
When the pain became sharper a few months later, he got it checked and was diagnosed with testicular cancer following a blood test and ultrasound. After surgery and a short round of chemotherapy, Ed was told he was cancer-free within three months.
He said: “You just never expect to hear the words ‘you’ve got cancer’, and for me it was a total shock.
“Thankfully, because I found it early, scans showed that it hadn’t spread anywhere else.
He added: “Having NHS messaging on things like shower gels is a great way to get across an important reminder to check for cancer while you might be washing in the privacy of a bathroom.
Morrisons and the NHS also partnered up on a campaign for breast and testicular cancer (Image: Getty)
“It’s especially key for something like testicular cancer, which can easily go unnoticed if you’re not paying attention to your body and checking yourself regularly.
“If you do find something, it’s important not to be embarrassed about it – it could be nothing at all, but it’s always better to get it checked.”
David Scott, corporate affairs director at Morrisons, said: “The messaging highlights the importance of spotting the symptoms early and encouraging people to reach out to their GP if something does not feel right, both of which can lead to earlier treatment and ultimately saving lives.
“It is a vital message and we believe in the importance of helping the NHS reach as many customers as possible to encourage them to get checked and be body aware.”
The partnership follows a previous Morrisons and NHS campaign to feature breast and testicular cancer advice on the supermarket’s Nutmeg branded underwear.
This story originally appeared on Express.co.uk
