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DEVELOPING: Massive Search Underway After US Aircraft Carrying 10 People Vanishes Midair Over Alaska | The Gateway Pundit

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A Bering Air Cessna 208B Grand Caravan in Nome, Alaska. (Credit: Quintin Soloviev)

A Bering Air Cessna 208B Grand Caravan with 10 people on board, including nine passengers and one pilot, has disappeared from radar screens while flying over western Alaska.

The aircraft was en route from Unalakleet to Nome when contact was lost around 4 p.m. local time.

The flight departed Unalakleet at 2:37 p.m., and communication was lost less than an hour later.

“On February 6, 2025, at 4:00pm, AST was contacted by AKRCC in reference to an overdue aircraft,” the Alaska Department of Public Safety said on its website.

The announcement continued, “It was reported that a Bering Air Caravan had gone missing while en route from Unalakleet to Nome, with 9 passengers and 1 pilot on board. SAR crews are working to get to the last known coordinates.”

Authorities are working to determine the plane’s last known coordinates.

Due to hazardous winter weather and limited visibility, aerial search efforts have been constrained.

Ground search teams from Nome and White Mountain have been deployed, and residents are advised against forming their own search parties due to the perilous conditions.

According to Nome Volunteer Fire Department:

SEARCH AND RESCUE – ACTIVE SEARCH

We are currently responding to a report of a missing Bering Air caravan.

There were ten people on board and aircraft was in route from Unalakleet to Nome.

We are currently doing an active ground search from Nome and from White Mountain and have as much up to date information on the event as possible.

Due to weather and visibility, we are limited on air search at the current time. National Guard and Coast Guard and Troopers have been notified and
are active in the search. Norton Sound Health Corporation is standing by.

We ask the public to please think of those who may be missing at this time, but due to weather and safety concerns please do not form individual search parties. Families are encouraged to seek support at Norton Sound Health Corporation.

More information will be posted as it is confirmed and comes available.

The fire department added that as of 7:00 p.m. local time, search efforts for the missing Bering Air Cessna Caravan have intensified. A U.S. Coast Guard C-130 aircraft has been deployed to conduct an aerial survey of the area, aiming to assist ground teams by providing precise GPS coordinates.

The C-130 will not land but will fly a grid pattern over the water and shoreline in an attempt to locate the missing plane.

Equipped with specialized search and rescue technology, the aircraft is capable of detecting objects and individuals even in zero-visibility conditions.

Additionally, Elmendorf Air Force Base is dispatching flight support to aid in the search operations, according to Alaska News Source.

Ground crews have extensively covered the coastline from Nome to Topkok, but the exact location of the aircraft remains unknown.

Authorities are committed to expanding search efforts through all possible avenues until the plane is found.

 



This story originally appeared on TheGateWayPundit

'We're in an aggression situation: Rwanda invaded east DRC with no meaningful self-defence argument'

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The Rwanda-backed rebels who captured eastern Congo’s key city of Goma sought to shore up public support amid growing international pressure. As the M23 rebels continue their advance, ignoring the UN secretary-general’s call to lay down their arms, FRANCE 24’s François Picard welcomes Daniel Levine-Spound, Human Rights Lawyer, Researcher and Clinical Teaching Fellow and Supervising Attorney at the Harvard Law School International Human Rights Clinic (IHRC). He compares the war in the east of the DRC to Russia’s invasion of Ukraine and blames the escalating conflict on the world’s refusal to “hold Rwanda accountable”.


This story originally appeared on France24

Australian politician changes his name to ‘Aussie Trump’ | World News

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An Australian politician has legally changed his name to Austin Trump in a move inspired by Donald Trump – in what he said was a protest against the country’s ruling centre-left Labor Party.

Ben Dawkins – who is an independent MP in Western Australia’s upper house of parliament where Labor holds a majority – is now listed as “Aussie Trump” on the WA parliamentary website.

He has also changed his username to “Hon. Aussie Trump MLC” on his X account.

“I’ve launched a political protest against the tyranny and systematic corruption of the Labor government in WA,” he wrote, in a post on the social media platform, signing off as “Aussie”.

“Vote Labor Out! & Drill Baby Drill!,” he wrote in a second post, appearing to echo the US president’s plan to increase the extraction of oil and gas in the United States.

He also posted a photo showing legal confirmation of the name change from Western Australia’s Registry of Births, Deaths and Marriages.

“I want to be like Trump in the sense of calling out woke leftist nonsense,” he told 9News.

“I would love you to reach out Donald, just ring the office here.”

Read more from Sky News:
Trump sanctions International Criminal Court
Make the Moon Great Again – or lose it to China?

“This is simply attention-seeking stuff,” said Western Australia’s Premier Roger Cook, the state’s Labor leader, at a news conference on Thursday.

“I’m not sure how much lower he can go.”

Western Australia state elections are due to take place in March, before the country goes to the polls in a nationwide vote that must be held before 17 May.



This story originally appeared on Skynews

Rwanda-backed rebels tell residents of captured eastern Congolese city they are safe : NPR

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Red Cross personnel load bodies of victims of the fighting between Congolese government forces and M23 rebels in a truck in Goma, Monday as the U.N. health agency said 900 died in the fight.

Moses Sawasawa/AP


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Moses Sawasawa/AP

GOMA, Congo — The Rwanda-backed rebels who captured eastern Congo ‘s key city of Goma sought to reassure its residents Thursday, holding a stadium rally and promising safety under their administration as they try to shore up public support amid growing international pressure.

The M23 rebels continued advances elsewhere in eastern Congo despite their own announcement of a unilateral cease-fire, and the U.N. secretary-general called for them to lay down their guns and agree to mediation. Health officials, meanwhile, said the rebellion had disrupted a key medical lab in Goma.

As thousands gathered at the stadium in Goma, which the rebels captured last week with the support of troops from neighboring Rwanda, M23 political leader Corneille Nangaa told the crowd that the city had been “liberated and sanitized” and that new administrative heads have been appointed.

“I ask you to sleep well because we bring you security; this is our priority,” Nangaa said. “Starting next week, the children return to school. Let all state agents return to their offices. The displaced people are returning to their homes.”

The rebels are backed by some 4,000 troops from neighboring Rwanda, according to U.N. experts. They are the most potent of the more than 100 armed groups active in Congo’s east, which holds vast deposits critical to much of the world’s technology.

Unlike in 2012, when the rebels first captured Goma but held it for only a short time, analysts say the M23 is now eyeing political power and eager to show it can govern.

One of those at the rally Thursday, Emmanuel Kakule, a Goma resident, said he is still worried about the situation in Goma.

“I came to listen to their project,” the 26-year-old said. “I don’t know if I’m convinced. … We’re still afraid.”

M23 rebels have claimed another town in eastern Congo.

M23 rebels have claimed another town in eastern Congo.

Kevin S. Vineys/AP


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Kevin S. Vineys/AP

Rebels continue to advance despite unilateral ceasefire

Earlier this week, the rebels announced a unilateral ceasefire to facilitate humanitarian aid, but the Congolese government later dismissed that as a “false communication” amid reports of continued rebel advances in the east.

On Thursday, the rebels were advancing into South Kivu province and were 50 kilometers (30 miles) from the provincial capital of Bukavu, according to Nene Bintou, president of the civil society in the province. The rebels also had seized a town in the mineral-rich region a day earlier after the ceasefire was declared.

The advance has caused tension and fear among residents in Bukavu, with many fleeing to surrounding villages further afar from the city. Public transportation has also become less available, forcing some to trek for hours with their children and belongings.

Three Swiss aid workers killed

Three Congolese employees of a group known as Swiss Church Aid were attacked and killed Wednesday during a mission in North Kivu province’s Rutshuru territory, about 65 kilometers (40 miles) from Goma, the group said in a statement.

The group, which is investigating the incident and suspended other projects in the province, called the attack a “serious violation of international humanitarian law.”

A critical laboratory under threat in Goma

Africa’s top public health body, meanwhile, sounded notes of alarm Thursday, saying that the rebellion had disrupted services at a high-security medical lab in Goma involved in the control and surveillance of infectious diseases such as Ebola.

The disruption at the National Institute of Biomedical Research lab underscores “the need for the decentralization of laboratory capacity” in the region, said Yap Boum II, a manager at the Africa Centers for Disease Control and Prevention.

Boum, in an online briefing, said that collection of samples for illnesses such as mpox had been disrupted and that the rebellion has led to dozens of mpox patients fleeing from treatment centers, raising the risk of the disease spreading.

U.N. chief asks rebels to silence their guns

The U.N. and aid groups have expressed concern about the safety of the displaced people in Goma. Before it was captured by the rebels, the city was a critical humanitarian hub that hosted many of the more than 6 million people displaced by conflict in the region.

On Thursday, U.N. Secretary-General Antonio Guterres issued an urgent appeal to the rebels and their Rwandan military backers to “silence the guns” and stop the escalating fighting in the region, stressing that there is no military solution to the conflict in the mineral-rich region.

“It is time for mediation. It is time to end this crisis. It is time for peace,” Guterres told U.N. reporters.

The U.N. chief announced that he will be flying to Addis Ababa to take part in a meeting of the African Union Peace and Security Council next week, “where this crisis will also be front and center.”

“We also see the continued threat by other armed groups, either Congolese or foreign,” Guterres said. “We have countless reports of human rights abuses, including sexual and gender-based violence, forced recruitment, and the disruption of lifesaving aid.”

Malawi directs preparation for peacekeepers’ withdrawal

Meanwhile, Malawi President Lazarus Chakwera, said that he’s asked the commander of his country’s peacekeepers in eastern Congo to begin preparations for their withdrawal.

Malawian troops are part of a regional peacekeeping force supporting Congolese army in the region. At least 3 Malawian troops and 14 South African soldiers — also part of the force — have been killed in the fighting.

Chakwera said on Wednesday that the withdrawal was “to honor the declaration of a ceasefire” by the rebels and to pave the way for negotiations and a lasting peace. He did not give a timeframe for the Malawian troops’ withdrawal.

South Africa’s President Cyril Ramaphosa, however, said his country’s peacekeepers would remain in Congo to show its commitment to a peaceful resolution of “one of the world’s most intractable conflicts.”

Ahead of a summit of African countries starting Friday in Tanzania to discuss the conflict in eastern Congo, Ramaphosa said the leaders would be reiterating “our call for a ceasefire and a resumption of talks.”



This story originally appeared on NPR

Protesters rally near Children’s Hospital L.A. for care for trans youth

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Hundreds of protesters rallied Thursday night in the rain outside Children’s Hospital Los Angeles, calling for the hospital to roll back recent restrictions on gender-affirming care for youth.

Denying such care “goes against every ethical standard we are taught in medicine and nursing. It ignores decades of research, the guidance of every major medical organization and the lived experiences of trans people,” family nurse practitioner Jordan Davis told the crowd packed onto the sidewalk on Sunset Boulevard.

“We are here because we refuse to let fear and politics dictate healthcare.”

Protesters rally in support of gender-affirming care for transgender youth outside Children’s Hospital Los Angeles on Thursday. The group protested the hospital’s decision to pause the initiation of hormonal therapy for transgender patients under the age of 19.

(Jill Connelly / For The Times)

In the aftermath of an executive order by President Trump, the L.A. hospital said it was pausing the initiation of hormonal therapy for “gender affirming care patients” younger than 19. CHLA said it had already suspended gender-affirming surgeries for minors.

“We continue to carefully evaluate the executive order to fully understand its implications,” the hospital said in a statement. “The physical and mental health, safety and well-being of all of our patients remains our highest priority.”

The decision came days after Trump issued an executive order aiming to stop the use of puberty blockers, hormones and other gender-affirming care for youth and directing federal officials to “take all appropriate actions to end the chemical and surgical mutilation of children.” Families of transgender youth have sued to try to stop the executive order, arguing it illegally deprives them of medical care on the basis of their transgender identity.

Among the groups that organized the Thursday night protest were the Democratic Socialists of America-Los Angeles and the Committee of Interns and Residents, which is part of the Service Employees International Union and represents resident physicians and medical fellows. Some of its members do rotations at Children’s Hospital L.A.

“For one of the largest and most famous children’s hospitals in the country to be pausing care … it sends the wrong message,” said Dr. Mahima Iyengar, national secretary-treasurer for CIR-SEIU. “It’s sending a message that healthcare decisions are not being made by doctors right now. They’re being made by politicians instead.”

During the protest, Iyengar read testimonies from parents of transgender children who did not want to be publicly identified to protect their kids, describing how such care had helped them. Protesters hoisted signs that said, “Gender-affirming Care Saves Lives” and “Shame on You, CHLA!” and chanted, “Protect trans kids!”

Protesters rally outside Children's Hospital Los Angeles.

Protesters rally in support of gender-affirming care for transgender youth outside Children’s Hospital Los Angeles on Thursday.

(Jill Connelly / For The Times)

To think that “my child feels threatened, and feels like their life doesn’t matter, feels like their life can be compromised, is more than just infuriating. It’s offensive to me,” parent Juan Carlos Pérez told the crowd.

Among those who attended the Thursday protest were Los Angeles City Councilmembers Ysabel Jurado and Hugo Soto-Martinez. Soto-Martinez, whose district includes the children’s hospital, has urged the facility to “take a stand against these hateful and illegal policies.”

The CHLA decision was celebrated by groups including the California Family Council, which contends that the medical care involved in gender transition is risky and harmful for youth. “This is a long-overdue victory for truth, for medical ethics, and most importantly, for vulnerable children who deserve real help, not experimental treatments with lifelong consequences,” its vice president, Greg Burt, said in a statement.

The American Academy of Pediatrics recommends that transgender youth “have access to comprehensive, gender-affirming, and developmentally appropriate health care.”

A woman in a white coat reads letters she's holding to a crowd gathered in the rain.

Dr. Mahima Iyengar shares stories from parents of transgender children with a crowd of demonstrators outside Children’s Hospital Los Angeles on Thursday.

(Emily Alpert Reyes / Los Angeles Times)

In a policy statement, the academy describes puberty blockers as reversible, noting that hormones have been used since the 1980s to suppress puberty if a child undergoes it at an unusually early age. Some other physical changes from administering testosterone or estrogen are not reversible, the policy statement said.

Iyengar said that “just like with any medication that you prescribe as a doctor, you talk about risks, you talk about benefits, and you make an individual decision based on the patient in front of you. And ultimately, it’s that patient’s decision at the end of the day. … This is a healthcare decision.”

Surgical procedures for transgender youth have been “rare and almost entirely chest-related procedures,” according to a study of insured patients published in the medical journal JAMA Network Open. The vast majority of breast reductions for minors were for cisgender boys, far outnumbering those for transgender youth, it found.

Among the biggest threats to hospitals outlined in Trump’s order on gender-affirming care are possible changes to the rules for the Medicare and Medicaid programs, a major source of healthcare funding.

A protester holds a rainbow flag at a rally outside Children's Hospital Los Angeles.

A protester holds a rainbow flag while joining the rally in support of gender-affirming care for transgender youth outside Children’s Hospital Los Angeles.

(Jill Connelly / For The Times)

But LGBTQ+ advocates have stressed that such sweeping changes rely on federal rulemaking that has yet to be carried out. California Atty. Gen. Rob Bonta said that the executive order did not give federal agencies any basis to yank federal funding from healthcare providers.

In a letter this week to CHLA, his office cautioned the hospital that if services are being offered to other people who are not transgender, withholding them from transgender people based on their gender identity is a prohibited form of discrimination.

The hospital told The Times it was not halting hormonal therapy or puberty blockers for children who are not transgender, who might be prescribed them for other medical purposes. As of Wednesday, CHLA said it was reviewing the letter from Bonta’s office.

Los Angeles LGBT Center Chief Executive Joe Hollendoner told the crowd of protesters Thursday night that the children’s hospital could not “hide behind” Trump’s executive order.

“Just because that orange menace signed something on his desk does not mean it is the law of the land!” Hollendoner declared to cheers and applause.

Parents of transgender children told The Times this week that the news had reached families in confusing and unsettling ways. Some patients already receiving hormonal treatment said they had appointments at CHLA abruptly canceled, then later reinstated.

Linda, a parent who asked to be identified only by her first name to protect the privacy of her child, said her 13-year-old has been receiving periodic shots to prevent the onset of puberty but has been interested in switching to an implant that would be effective for a few years.

People, some holding umbrellas, gather with others holding up signs along a road. One sign says, "Protect Trans Kids."

Demonstrators gather along Sunset Boulevard ahead of a rally to demand that Children’s Hospital Los Angeles reverse its decision to stop for gender-affirming care for transgender patients under age 19.

(Emily Alpert Reyes / Los Angeles Times)

The mother said a hospital staffer called this week and asked whether she still wanted to order the implant, “because it’s going to cost you a lot of money and they may not insert it.”

A CHLA official said Tuesday that existing patients already receiving hormonal therapy would be able to continue with their course of care but did not promptly clarify what kinds of treatment would continue.

Three protesters with signs outside Children's Hospital Los Angeles.

Aldo Anderson, left, Keith Anderson and Michael Chwe rally in support of gender-affirming care for transgender youth outside Children’s Hospital Los Angeles.

(Jill Connelly / For The Times)

In a statement, the hospital said it would “continue to support our patients and their families with access to robust mental health and social support services, ensuring our patients continue to have access to high-quality care and the best possible health outcomes.”

The American Psychological Assn. has opposed bans on gender-affirming care as “contrary to the principles of evidence-based healthcare” and says that obstructing access to gender-affirming care “heightens the risk of negative mental health outcomes.”



This story originally appeared on LA Times

WNO 26 and Polaris 31: Top 3 matches to watch on this stacked BJJ weekend

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While UFC 312 will likely garner the most headlines this weekend, there are also two top notch grappling events that are worth watching before that. WNO 26 and Polaris 31 happens back-to-back on Friday and Saturday, with two stacked cards poised to produce some excellent Brazilian jiu-jitsu (BJJ) action.

There will be several elite level talent on this big weekend for BJJ, and if you need a guide on which ones to keep an eye out for, here are the three best match ups from both events.

3. Diego ‘Pato’ Oliveira vs. Keith Krikorian

There’s a bunch of excellent bouts from both WNO 26 and Polaris 31, but an easy pick on this list is the headlining title bout that features one of the top pound-for-pound grapplers today. Interestingly enough, it also coincidentally sticks to the WNO vs. Polaris theme for this weekend.

WNO 26 will be headlined by a WNO champ vs. Polaris champ, with Diego “Pato” Oliveira defending his WNO lightweight title against Polaris featherweight champ Keith Krikorian.

While the current professional scene is filled many no gi specialists and rarely feature the gi, Pato is a throwback to the earlier days when BJJ world champions excelled at both. Pato, a five-time IBJJF world champion across gi and no gi, just won gold at the IBJJF Euros in the traditional kimono last week, and will immediately go back to no gi to headline WNO 26.

Pato previously faced Krikorian in the opening round of ADCC 2022, where the Brazilian submitted him with a straight ankle lock. Both men have improved from that match almost three years ago, with Krikorian coming off a win over Jed Hue at the last Polaris event.

The two-division WNO champion is still going to be the favorite here, as Pato is widely regarded to be among the top grapplers today. With their styles though, the match should be entertaining either way.

UFC Fight Pass Invitational 6: Jones v Lovato

Photo by Chris Unger/Zuffa LLC via Getty Images

2. Roberto Jimenez vs. Elder Cruz

There are arguably bigger names competing this weekend, such as Tainan Dalpra and Jay Rodriguez, who are facing separate opponents at WNO 26. The second spot on this list will go to Roberto Jimenez vs. Elder Cruz though, as this bout could likely be just as fun those two, but also far more competitive and unpredictable.

Both Cruz and Jimenez are high level IBJJF no gi world champions, and they also have some history. The biggest moment of Roberto Jimenez’s career was when he beat bigger opponents and won the absolute division at the 2023 IBJJF No Gi World Championship. The man who stopped him from winning double gold that night was Cruz, who narrowly beat Jimenez by points in their division.

Elder Cruz is also coming off winning absolute gold at the 2024 IBJJF No Gi World Championships.

Jimenez is known as one of the most entertaining grapplers today, and as this match can really go either way, it’s really not one to miss.

Polaris 31 Squads poster

1. Polaris Squads: Team Europe vs. Team North America

The card also has BJJ prodigy Helena Crevar defending her Polaris title against no gi world champ Anabel Lopez Beard, but taking the number one spot on this list and a must watch for this weekend is the Team Europe vs. Team North America match up at Polaris 31. Technically that’s not just a single match, but hey, it’s my list and I make the rules!

Anyone who has watched any Quintet event knows how entertaining team grappling can be. Grapplers will be of varying sizes, and winners of each match get to stay on the mat, with the potential to wipe out multiple members of the opposing team. Team Grappling is chaotic and pretty much guarantees entertainment or even potential breakout stars, which is why even CJI shifted to this format.

If this will be your first time to watch this format, you’ll certainly be in for a treat as this Polaris Squads line up is filled with several BJJ champs and notable stars as well.

Team Europe will have Jozef Chen, Owen Jones, Eoghan O’Flanagan, Mateusz Szczecinski, Taylor Pearman and Santeri Lilius, while Team North America will consist of PJ Barch, Chris Wojcik, Kieran Kichuk, Devhonte Johnson, Mike Perez and Julian Espinosa.

UPDATE: Team Europe’s Owen Jones has pulled out due to an infection, and has been replaced by Pawel Jaworski on extremely short notice.

On a weekend with two cards and several elite level BJJ talent worth watching, this is the one likely to bring the most entertainment.

WNO 26 and Polaris 31: How to watch, live stream, start time

WNO 26 happens in Costa Mesa, California on Friday night (February 7, 2025), and will be streamed on FloGrappling starting at 9 p.m. ET. The earlier matches can likely be streamed live for free on their YouTube channel.

Polaris 31, on the other hand, happens several hours later in Doncaster, England. The event can be streamed live on UFC Fight Pass on Saturday afternoon (February 8, 2025), starting at 2 p.m. ET.


For the latest Brazilian jiu-jitsu (BJJ) and grappling-related news click here.



This story originally appeared on MMA Mania

DVLA eye conditions warning as drivers could face £1,000 fine

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Drivers across the UK could face a hefty £1,000 fine if they neglect to inform the DVLA about certain eye conditions. According to official guidelines, failing to report an eye condition that subsequently causes an accident could result in this substantial penalty.

The DVLA must be notified of any condition affecting both eyes, or the one eye with vision if that’s the case. Furthermore, if a GP, optician, or eye specialist has advised that you do not meet the visual standards for driving, the DVLA must also be informed.

The legal requirements for driving stipulate that all drivers must be able to read a number plate from 20 metres away, have no double vision, and possess a normal field of vision in at least one eye, which can be verified by an optician. Eye conditions that could impact your driving and must be reported to the DVLA include:

  • nyctalopia (night blindness)
  • blepharospasm
  • retinitis pigmentosa
  • diplopia (double vision)
  • glaucoma
  • diabetic retinopathy (with laser treatment)

These conditions primarily apply to those holding a car or motorcycle licence. For those with a bus, coach, or lorry licence, there are additional conditions that must be reported.

These include: 

  • Cataracts (if you have an increased sensitivity to glare)
  • Loss of an eye
  • Macular degenration
  • Monocular vision
  • Visual field defects

How to report an eye condition to the DVLA

You can report any eye condition that you believe will affect your driving by filling in a V1 form and sending it to the DVLA. You can also make a report or find the relevant form online.

If you are a bus, coach, or lorry driver, then you will instead need to fill in a V1V form. A copy of this form can be found and printed out from GOV.UK here.



This story originally appeared on Express.co.uk

Google Edits Super Bowl Ad After AI Fact Error

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When the Super Bowl airs on Sunday, February 9 at 6:30 p.m., one ad from Google will run with some last-minute alterations.

Last week, an X user posted that one of Google’s new Super Bowl ads about a Wisconsin cheese market owner was “AI slop” and is “unequivocally false.” In the commercial, the company’s Gemini AI tool writes a product description that says, “Gouda accounts for 50 to 60 percent of the world’s cheese consumption.” The post has screenshots of the alleged error.

Related: A Company Is Giving Away $10,000 Every Second During the Final 2 Minutes of the Super Bowl

“Cheddar & mozzarella would like a word,” the post continues.

Google’s President of Cloud Applications, Jerry Dischler, replied to the post, saying that the copy is “not a hallucination” and the stat was found in multiple places across the web. Still, as anyone who is Very Online would know, that doesn’t mean the information is correct.

Google confirmed that the company collaborated with the cheesemonger featured and remade the ad to remove the stat.

“Following his suggestion to have Gemini rewrite the product description without the stat, we updated the user interface to reflect what the business would do,” Google told the BBC, in a statement.

The BBC notes that, for some reason, accurate data on cheese popularity is tough to source, though cheddar and mozzarella are considered to be the most popular in the world.

Here’s the new ad, set to run on Sunday, while the Kansas City Chiefs take on the Philadelphia Eagles.

Related: Why Super Bowl Commercials Are the Ultimate Marketing Play




This story originally appeared on Entrepreneur

I don’t like the word ‘domestic’

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Anheuser-Busch is encouraging its distributors and partners to replace the term “domestic” with “American” when marketing beer, arguing that the term better reflects the industry’s identity.

In a Wednesday letter titled “A Call for American Beers,” CEO Brendan Whitworth expressed his dissatisfaction with the longstanding use of “domestic” to describe American-made beer, saying it shows up on bar menus, at beer stands, in grocery aisles and is used by syndicated data providers “too frequently.”

Whitworth starts the letter with six words, “I don’t like the word ‘domestic.’”

“I’m asking the Anheuser-Busch team and our wholesalers to make the change. Change the bar menus, change the venue boards, change the signs, change their reports, change their jargon, and insist upon American. I hope other American brewers and wholesalers will join us,” he also wrote.

Whitworth is also calling on marketing and research firms such as Circana and Nielsen to do so as well.

While the word is not “necessarily an incorrect adjective to use,” he said, it “just doesn’t fully capture the spirit and passion that’s intrinsic to the American beer industry and its brands.”

It also falls short of capturing “the pride we should all take in products made right here in this great country,” Whitworth continued.

CEO Brendan Whitworth expressed his dissatisfaction with the longstanding use of “domestic” in a letter titled “A Call for American Beers.” AP

The move comes amid a patriotic push from the White House.

President Donald Trump signed an executive order on his first day in office to rename the Gulf of Mexico to the Gulf of America.

Whitworth did not mention Trump’s executive order in his letter.


Budweiser cans are seen at the grocery store in Las Vegas, United States on November 17, 2023.
This move comes amid a patriotic push from the White House, even though President Donald Trump’s executive order wasn’t mentioned in the letter by Whitworth. NurPhoto via Getty Images

Whitworth — who served in the Marines before joining the CIA — was named as Anheuser-Busch chief executive in July 2021 and led the company through challenges associated with its controversial 2023 Bud Light marketing campaign featuring transgender influencer Dylan Mulvaney, which sparked backlash and a significant boycott by consumers and public figures.

Whitworth tried moving beyond the controversy by launching a slew of patriotic or humorous marketing campaigns focused on the company’s broader role in American culture.

Those also highlighted the workers responsible for making the company’s beer and its contributions to the economy and communities. 

In the Wednesday letter, Whitworth underscored that American beers should better advertise that the product is made by “American hands.” 

“They are brewed by American workers who receive American wages. They rely on American farmers and on American raw material suppliers. They support American causes like the military and first responders,” he said.

“They pay American taxes. And they exist because of decades of capital investments made in hundreds of local communities, right here across this great country.” 

Whitworth said that 99% of the beers that Anheuser-Busch sells in the U.S. are made in the country.

Additionally, 99% of the ingredients the company uses come from American farmers. 

“Together, let’s leave ‘domestic’ in the rear-view mirrors of those good ol’ American pick-up trucks. Let’s all take more pride in our American beers,” Whitworth said in the letter.



This story originally appeared on NYPost

How Scientific American sacrificed science for progressive politics

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Scientific American, the oldest continually published magazine in the US, once prided itself on explaining science to the public through scholarly reporting, knowledgeable research and carefully crafted articles.

Since its founding in 1845, it has published articles by more than 200 Nobel laureates. Yet for some time now, it has been wandering from science to politics.

A recent op-ed, titled “How feminism can guide climate change by action,” demonstrates how completely off the rails this once prestigious magazine has gone.

To say the article is simply “bad science” would not be accurate. There is no science in it at all. Here is a small sample:

Feminism gives us the analysis, tools and movement to create a better climate future . . . Climate policymaking needs to take into account the expertise that women, including indigenous and rural women, bring to bear on issues like preserving ecosystems and environmentally sustainable agriculture . . . We must redistribute resources away from male-dominated, environmentally harmful economic activities towards those prioritizing women’s employment, regeneration and care for both people and ecosystems.

Fans of Scientific American might have hoped that this kind of activist journalism would leave the magazine along with former editor Laura Helmuth, who finished her nearly five-year tenure in November.

Instead, it appears that little has changed.

Derangement

Other articles published since her departure include a defense of puberty blockers (which makes the striking claim that “the underlying principles of trans [healthcare] could make everyone healthier”) and a first-person perspective of a Just Stop Oil campaigner’s arrest.

Under Helmuth, the magazine broke with its 175-year-old tradition of impartiality when it endorsed the candidacy of Joe Biden in 2020, followed by Kamala Harris in 2024.

Fittingly, Helmuth’s resignation followed one of the most severe cases of Trump Derangement Syndrome witnessed during November’s election, which she shared with the world on Bluesky.

“I apologize to younger voters that my Gen X is so full of f–k­ing fascists,” Helmuth wrote after Trump’s re-election. She then added, for good measure:

Every four years I remember why I left Indiana (where I grew up) and remember why I respect the people who stayed and are trying to make it less racist and sexist. The moral arc of the universe is not going to bend itself . . . Solidarity to everybody whose meanest, dumbest, most bigoted classmates are celebrating early results because f–k them to the moon and back.

Helmuth’s intemperate remarks raise several questions.

First, what was she thinking? Presumably, to avoid charges of bias, you’d think the editor of a major scientific magazine would at least try to maintain a modicum of discretion in their public comments.

Did she not realize that her comments might put some people off Scientific American who didn’t happen to share her politics?

One also wonders what the board of Springer Nature, which owns Scientific American, saw in Helmuth that led her to become just the ninth editor in the magazine’s long and storied history. It can’t have been for an impartial, objective approach.

A special issue of Scientific American from September 2017 about sex and gender.

In truth, Helmuth’s social-media rants and political endorsements are merely a symptom of the broader demise of Scientific American.

It is hard to imagine now, but this is the same magazine that published Albert Einstein’s generalized theory of gravitation and Nikola Tesla on the possibility of electro-static generators.

A more recent sample of the Scientific American’s work under Helmuth would find headlines such as “Modern mathematics confronts its white, patriarchal past,” “Denial of evolution is a form of white supremacy” and a landmark takedown of “Star Wars” titled “Why the term JEDI is problematic for describing programs that promote justice, equity, diversity and inclusion.”

Not content with publishing woke, unscientific nonsense, Scientific American has at times been little more than a mouthpiece for progressive and government orthodoxies.

During the pandemic, it published multiple articles supposedly “debunking” the lab-leak theory — now all but accepted by the majority of Western governments.

It even trashed the Cass Review, which highlighted the lack of scientific evidence for the treatments given out to young people by Britain’s gender-identity services.

Not alone

Perhaps the lowest point for Scientific American was in 2021, following the death of legendary evolutionary biologist EO Wilson.

Rather than celebrate Wilson, Scientific American excoriated him over his “dangerous ideas” and “problematic beliefs.”

Helmuth presumably had no idea that Wilson, a two-time Pulitzer Prize winner and recipient of the Crafoord Prize from the Royal Swedish Academy of Sciences (the equivalent of a Nobel Prize for fields not covered by the Nobel Awards), had published his “dangerous ideas” and “problematic beliefs” in the Scientific American over several decades.

Scientific American is far from alone in abandoning science for wokery, of course. Formerly reputable publications, such as Nature, the New England Journal of Medicine, the Lancet and the British Medical Journal, just to name a few, now routinely feature articles replete with “progressive” agitprop.

It’s safe to say that the golden age of scientific journals is over. The fall of Scientific American proves that the old truism — that when you introduce science into politics, you are left only with politics — works just as well in the reverse.

Science will struggle to recover from these attempts to politicize it.

Cory Franklin’s new book, “The Covid Diaries 2020-2024: Anatomy of a Contagion As It Happened,” is now available. Reprinted from spiked.



This story originally appeared on NYPost