The currently scheduled November release for Grand Theft Auto VI is closer than it has ever been and excitement is dialing up among the game’s enormous worldwide fan base. That excitement is tempered by how little we know about what that launch is going to look like, and the community is looking for any tidbit of information to assuage the worst of their worries.
A big potential sticking point is the price of the finished product, with GTA’s ambition causing conversations to spring up around whether it could be the first $100 game (specifically for a “standard” edition). Now, new information has emerged that could go some way to lessening potential panic about the cost to us consumers.
As first reported by IGN, Take-Two CEO Strauss Zelnick spoke at iicon, a new conference on the business of video games, where he spoke about the company’s approach to pricing GTA VI, while not going as far as revealing what it’s actually going to be.
“Consumers pay for the value that you bring to them, and our job is to charge way way way less of the value delivery. How you feel about something you buy is the intersection of the thing itself and what you pay for. Consumers need to feel like the thing itself is amazing and the price they were charged was fair for what they got.”
He then went on to say that, in relative terms, games are cheaper than they have been previously, given that their price hasn’t risen significantly over the last decade or more when compared to inflation.
“If you look at it through that lens, that doesn’t make a whole lot of sense. But that isn’t the lens through which we look. Instead, we look at… how do we deliver something amazing, and how do we make sure that what people pay for it feels very reasonable.”
They’re actually quite encouraging comments for those worried about the price, and in a post sharing the quotes on Reddit, the community were quite relieved with what they were reading.
“They get far more consistent revenue from the online aspects of the game. I doubt they will want to increase the entry fee for that and risk less people giving them consistent revenue,” one comment read.
Another was a little more negative, saying, “They’re absolutely drowning in cash as is. They could release it at standard price and it will still break records at launch. But we know that’s never enough in this day and age.”
A third said, “As a casual GTA player, the single-player experience will determine what price I’m willing to pay for it. If it’s going to be another GTA Online-focused experience, and we have to live through another 13+ years of not much to do in single-player, I’ll wait for a sale.
As mentioned earlier, GTA VI is still locked-in for a November release, with no signs that they are planning to delay for a third time (yet). If we get past the Take-Two earnings call in May without news of it being pushed back, we should be okay, so best to keep your fingers crossed between now and then.
- Released
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November 19, 2026
- ESRB
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Rating Pending – Likely Mature 17+
- Engine
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Rockstar Advanced Game Engine (RAGE)
- Multiplayer
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Online Multiplayer
This story originally appeared on Screenrant
